Software Alternatives, Accelerators & Startups

AppFolio VS Pardot

Compare AppFolio VS Pardot and see what are their differences

AppFolio logo AppFolio

AppFolio is the premier online property management software for modern residential and rental property managers. Try it free today.

Pardot logo Pardot

Salesforce B2B marketing automation
  • AppFolio Landing page
    Landing page //
    2023-07-13
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

AppFolio videos

AppFolio: 5 Fast Facts

More videos:

  • Review - AppFolio Property Management Software Overview

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to AppFolio and Pardot)
Property Management
100 100%
0% 0
Email Marketing
0 0%
100% 100
Rental Property Management
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AppFolio and Pardot

AppFolio Reviews

We have no reviews of AppFolio yet.
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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

Social recommendations and mentions

Based on our record, AppFolio seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AppFolio mentions (1)

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing AppFolio and Pardot, you can also consider the following products

Innago - Innago offers a cloud-based property management platform for landlords with small to midsize property portfolios. Innago is 100% free to use and comes with a long list of affordable features.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Yardi Voyager - Voyager is software for managing properties and the people who live there. The software is developed by Yardi, a company founded in 1984 that specializes in property management software. Read more about Yardi Voyager.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Rezlynx PMS - Next generation cloud based PMS. Rezlynx is PCI compliant, and suitable for any sized hotel or group. It streamlines processes and is seamlessly integrated.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.