Software Alternatives & Reviews

Analytic Partners Marketing Mix Modeling VS OptiMine

Compare Analytic Partners Marketing Mix Modeling VS OptiMine and see what are their differences

Analytic Partners Marketing Mix Modeling logo Analytic Partners Marketing Mix Modeling

Marketing Mix Modeling (MMM) uses advanced measurement techniques that deconstruct and quantify the performance of each element of the marketing mix.

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization
  • Analytic Partners Marketing Mix Modeling Landing page
    Landing page //
    2023-09-05
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

Analytic Partners Marketing Mix Modeling features and specs

No features have been listed yet.

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

Analytic Partners Marketing Mix Modeling videos

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OptiMine videos

OptiMine: How it Works

Category Popularity

0-100% (relative to Analytic Partners Marketing Mix Modeling and OptiMine)
NLP And Text Analytics
100 100%
0% 0
Marketing Automation
0 0%
100% 100
Market Research
100 100%
0% 0
Development
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, Analytic Partners Marketing Mix Modeling seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Analytic Partners Marketing Mix Modeling mentions (1)

  • Incrementaility of Facebook Ads
    This seems like a good read: https://analyticpartners.com/solutions/marketing-mix-modeling/. Source: over 1 year ago

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

What are some alternatives?

When comparing Analytic Partners Marketing Mix Modeling and OptiMine, you can also consider the following products

Kai Analytics - Kai Analytics and Survey Research Inc. is a Vancouver-based data analytics consultancy specializing in the analysis of qualitative data through machine learning techniques. Schedule a consultation today!

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

Hero Digital - We create experiences of Truth & Beauty through data-driven consulting, design, engineering, and digital marketing.

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Marketing Evolution - Cross-channel marketing attribution and person level optimization in real time.

EmailOctopus - Email marketing for less, via Amazon SES