AdGlare VS PubMatic

AdGlare

AdGlare is a lightning fast Ad Server for Publishers and Advertisers. Display Ads — Native Ads — VAST Video Ads.

PubMatic

PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Front-end screenshot //
2024-05-17
AdGlare Reporting //
2024-05-17
AdGlare Geotargeting //
2024-05-17
AdGlare Campaign Management //
2024-05-17

AdGlare is an ad serving platform that helps digital publishers and advertisers manage, serve, and track their online advertising campaigns. It provides a suite of tools and services that allow users to create, manage, and optimize ad campaigns, including display ads, video ads, and native ads. AdGlare also offers real-time reporting and analytics to help users understand the performance of their campaigns and make informed decisions about their advertising strategy.

Landing page //
2023-10-08

AdGlare

Website: adglare.com
Pricing URL: Official AdGlare Pricing
$ Details: paid Free Trial $499.0 / Monthly (Professional)
Platforms: All
Release Date: 2013 March

Edit details

PubMatic

Website: pubmatic.com
Pricing URL: -
$ Details: -
Platforms: -
Release Date: -

Edit details

AdGlare features and specs

Ad Decisioning: Let the ad serving engines decide which ad to serve, taking into account scheduling, targeting, priorities, budget capping, delivery pacing and much more.
Event Tracking: Log all events like impressions, clicks, viewability metrics, fill rates and more. Get full insights into the engagement viewers had with the ads.
Geotargeting: Targeting campaigns to a country, region or city is an indispensable feature of a Ad Server Software to optimize ad spend and reduce wasted budget.
Optimization: Let AdGlare automatically serve ads that tend to perform better. Upload variants of the same creative and let the algorithms do their magic.
Delivery Pacing: This algorithm prevents that all impressions are served within the early hours of the day. It spreads impressions throughout the day, allowing for a higher reach and more efficient use of budgets.
Conversion Tracking: Track which impressions and clicks have lead to a conversion. Create conversion reports and get the complete picture. Optimize campaign accordingly, either manually or automatically.
Bot Filtering: Prevent logging events and metrics from automated bot. AdGlare automatically filters all GIVT traffic to avoid your reports from becoming skewed. Bot filtering improves CTR.
White Labeled Ad Serving: Get around ad blockers easily. Set up your white-label and serve ads from your own subdomain. This feature is included in the Professional and Enterprise plan.

PubMatic features and specs

No features have been listed yet.

AdGlare videos

No AdGlare videos yet. You could help us improve this page by suggesting one.

+ Add video

PubMatic videos

+ Add

PubMatic IPO a Buy? (PubMatic IPO 2020) | RSI Ep. 244

Category Popularity

0-100% (relative to AdGlare and PubMatic)

AdGlare

PubMatic

Advertising

41 41%

Advertising

59% 59

Ad Networks

29 29%

Ad Networks

71% 71

Ad Servers

54 54%

Ad Servers

46% 46

Ad Serving

100 100%

Ad Serving

0% 0

Questions and Answers

As answered by people managing AdGlare and PubMatic.

Why should a person choose your product over its competitors?

AdGlare's answer

AdGlare has a modern fast and intuitive UI, with real-time reports and lightning fast ad tags. It has built-in QA controls regarding ad quality, as well as numerous features to improve click rates and conversion rates. Reach out to see if we're a fit.

Who are some of the biggest customers of your product?

AdGlare's answer

FXEmpire, QuidCo, RXNT, Shoop, TraceParts Europe

What's the story behind your product?

AdGlare's answer

AdGlare was founded in 2013, as one of the first big competitors of traditional ad serving solutions like Google Ad Manager. Over the years, the ad server became known in the ad tech industry and received ongoing updates to adapt to the current marketing landscape.

How would you describe your primary audience?

AdGlare's answer

AdGlare was built for: - Publishers, who made direct deals with advertisers or ad networks. - Advertisers, who want a campaign management tool and optimize creatives to improve CTR and CR.

User comments

Share your experience with using AdGlare and PubMatic. For example, how are they different and which one is better?

Social recommendations and mentions

Based on our record, PubMatic seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AdGlare mentions (0)

We have not tracked any mentions of AdGlare yet. Tracking of AdGlare recommendations started around Mar 2021.

PubMatic mentions (1)

Found PubMatic CIDR range not in DNS
This lead me to a CIDR owned by PubMatic Inc (pubmatic.com is blocked by the Adaway list):. Source: almost 2 years ago

What are some alternatives?

When comparing AdGlare and PubMatic, you can also consider the following products

Epom - An ad serving solution for publishers, advertisers, ad and affiliate networks

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AdButler - AdButler helps thousands of publishers save time and maximize revenue with a fully customizable...

OpenX - Ad technology platform available as a hosted service or as an open source download.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

AerServ - AerServ offers monetization solution for mobile publishers.

AdGlare vs Epom

AdGlare vs Google Ad Manager

PubMatic vs Google Ad Manager