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PubMatic VS OpenX

Compare PubMatic VS OpenX and see what are their differences


PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Ad technology platform available as a hosted service or as an open source download.
PubMatic Landing Page
PubMatic Landing Page
OpenX Landing Page
OpenX Landing Page

PubMatic details

Categories
Ad Networks Mobile Ad Network Digital Marketing
Website pubmatic.com  
Pricing URL-
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OpenX details

Categories
Ad Networks Marketing Small Business
Website openx.com  
Pricing URL-
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Platforms
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Category Popularity beta

0-100% (relative to PubMatic and OpenX)
18
18%
82%
82
100
100%
0%
0
12
12%
88%
88
100
100%
0%
0

Reviews

These are some of the external sources and on-site user reviews we've used to compare PubMatic and OpenX

PubMatic Reviews

We have no reviews of PubMatic yet.
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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous DFP or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard and even a white labeling option.

What are some alternatives?

When comparing PubMatic and OpenX, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

AerServ - AerServ offers monetization solution for mobile publishers.

AppNexus - AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.

ONE by AOL - Ad Serving and Supply Side Platform (SSP)

Smart AdServer - The only fully-integrated ad server for managing RTB, Mobile, Video & Web display. Best manage all your campaigns in one interface. Best local support

User comments

Share your experience with using PubMatic and OpenX. For example, how are they different and which one is better?

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