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Adform VS PubMatic

Compare Adform VS PubMatic and see what are their differences

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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

Adform logo Adform

Adform is an ad tech partner for media agencies, trading desks and publishers.

PubMatic logo PubMatic

PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.
  • Adform Landing page
    Landing page //
    2022-04-05
  • PubMatic Landing page
    Landing page //
    2023-10-08

Adform videos

+ Add

The Week in Review with Adform's Anthony Rhind

More videos:

  • Review - CNCF End User: Edgaras Apsega - Adform
  • Review - Peter Milne: GraphQL in Adform: Why did we bother, we have REST [EN] - WarsawJS Meetup #45

PubMatic videos

+ Add

PubMatic IPO a Buy? (PubMatic IPO 2020) | RSI Ep. 244

More videos:

  • Review - Pubmatic IPO Stock PUBM Review
  • Review - PubMatic | Interview with its Co-Founder and CEO - Rajeev Goel

Category Popularity

0-100% (relative to Adform and PubMatic)

Adform

PubMatic

Ad Networks
56 56%
Ad Networks
44% 44
Advertising
61 61%
Advertising
39% 39
Ad Network
100 100%
Ad Network
0% 0
Ad Servers
57 57%
Ad Servers
43% 43

User comments

Share your experience with using Adform and PubMatic. For example, how are they different and which one is better?
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Social recommendations and mentions

PubMatic might be a bit more popular than Adform. We know about 1 link to it since March 2021 and only 1 link to Adform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adform mentions (1)

  • Start working with some recommended self serve DSP
    I would highly recommend starting from Adform or Smart. Those are quite easy to manage if you just started your journey with programmatic. Adform: https://site.adform.com/ Smart: https://smartadserver.com/demand-partners/. Source: over 2 years ago

PubMatic mentions (1)

  • Found PubMatic CIDR range not in DNS
    This lead me to a CIDR owned by PubMatic Inc (pubmatic.com is blocked by the Adaway list):. Source: almost 2 years ago

What are some alternatives?

When comparing Adform and PubMatic, you can also consider the following products

BuySellAds - BuySellAds.com Online Advertising Network

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Sonobi - Sonobi is an advertising technology that offers a solution for publishers, media agencies and advertiser brands to drive results.

OpenX - Ad technology platform available as a hosted service or as an open source download.

CPMStar - CPMStar is an Ad Network providing advertising solutions to the gaming industry.

AerServ - AerServ offers monetization solution for mobile publishers.

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