Software Alternatives & Reviews

Adform VS OpenX

Compare Adform VS OpenX and see what are their differences

Adform logo Adform

Adform is an ad tech partner for media agencies, trading desks and publishers.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • Adform Landing page
    Landing page //
    2022-04-05
  • OpenX Landing page
    Landing page //
    2023-02-07

Adform videos

The Week in Review with Adform's Anthony Rhind

More videos:

  • Review - CNCF End User: Edgaras Apsega - Adform
  • Review - Peter Milne: GraphQL in Adform: Why did we bother, we have REST [EN] - WarsawJS Meetup #45

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to Adform and OpenX)
Ad Networks
37 37%
63% 63
Advertising
39 39%
61% 61
Ad Network
100 100%
0% 0
Ad Servers
34 34%
66% 66

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adform and OpenX

Adform Reviews

We have no reviews of Adform yet.
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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

Social recommendations and mentions

Based on our record, Adform seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adform mentions (1)

  • Start working with some recommended self serve DSP
    I would highly recommend starting from Adform or Smart. Those are quite easy to manage if you just started your journey with programmatic. Adform: https://site.adform.com/ Smart: https://smartadserver.com/demand-partners/. Source: over 2 years ago

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

What are some alternatives?

When comparing Adform and OpenX, you can also consider the following products

BuySellAds - BuySellAds.com Online Advertising Network

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Sonobi - Sonobi is an advertising technology that offers a solution for publishers, media agencies and advertiser brands to drive results.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

CPMStar - CPMStar is an Ad Network providing advertising solutions to the gaming industry.

AerServ - AerServ offers monetization solution for mobile publishers.