Abla.io VS Smartlook

Abla Analytics is an alternative and different web analytics service to Google Analytics, compliant with the GDPR (General Data Protection Regulation) and approved by the French data protection authority (CNIL). Developed by Astra Porta, a French start-up, this solution will give you full and ethical analytics.

The main difference between Google Analytics and Abla is that Abla is completely ethical and respectful of the data protection applicable law.

In compliance with the GDPR, the Abla solution is a service qualified by the CNIL. Indeed, web analytics, by definition, collects users’ personal data when they visit a page or a website. Most websites have a cookies (or trackers) window, to which you consent or not to the use of those trackers. Abla is exempted from that obligation to advise and obtain users’ consent, which enables its clients to collect about 40% more data on their web traffic. Abla Analytics also is able to override ad blockers, which enables it to collect even more data.

With Abla, you will be able to understand intuitively how your websites are used in real-time. You will know how many pages are viewed on your webpage, and by how many users, as well as the average of time they spent on it. You will also be able to collect more precise data as from which country the user comes from, the device they use, the refer URL, etc. All these data are put together in a graph and exportable to a spreadsheet format.

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.