Best Mobile Analytics in 2025

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

Try for free paid Free Trial $69.0 / Monthly (Basic; Guides & Checklists, Knowledge Base, In-app Surveys)

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Matomo is an open-source web analytics platform

Open Source

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Chart Your Path to Growth with Digital Analytics

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Product Analytics and Innovation. Build better customer journeys.

Open Source freemium

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

Open Source

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)