FullStory offers a wide variety of services including session playback and funnel analytics, and an interesting feature called ‘Omnisearch’, which allows you to search for any element on your website and see what kinds of interactions have taken place with that element. This customer feedback tool also has feature called ‘rage clicks’ which enables users to see which elements visitors are clicking on multiple times.
FullStory stands out in its ability to use machine learning to suggest changes you might make to the user experience. It does a good job of noticing and tracking changes to your app, and seems tailored to the non-technical user. However, its most obvious limitation lies in custom event tracking. Although FullStory brands itself as “tag-free,” users can’t track every event they might want to, since the app only...
FullStory focuses on the entire end-to-end digital experience, with an emphasis on actively (and proactively) troubleshooting UX problems. That means they have stellar session recordings and allow you to monitor a user’s entire history with your website. Their unique Top Opportunities feature analyzes session recordings and shows you the greatest opportunities to improve your website’s UX.
Though there is a lot to like in FullStory, I would talk about the notable features that make it an excellent alternative to Hotjar. First and foremost, the web analytics platform is designed for multitasking. So, it doesn’t matter whether you are trying to keep a close watch on user trends or get the session replays, it comes with all the tools to keep you in the loop.