Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.
Measured.com might be a bit more popular than Zeotap. We know about 1 link to it since March 2021 and only 1 link to Zeotap. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
We have open-sourced a small library - spark-property-tests for writing easy tests on spark dataframes. We have been using it internally at zeotap data engineering for some time now and thought that the community might benefit from it. Source: about 2 years ago
If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago
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