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Measured.com VS Ometria

Compare Measured.com VS Ometria and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.

Ometria logo Ometria

Ometria is a predictive analytics and marketing platform built for retailers.
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

  • Ometria Landing page
    Landing page //
    2023-10-09

Measured.com videos

+ Add

Overview from CEO

Ometria videos

+ Add

Ometria case study | How 77 Diamonds uses Ometria for customer insight and lifecycle marketing

More videos:

  • Tutorial - How to reduce return rates in ecommerce | Ometria

Category Popularity

0-100% (relative to Measured.com and Ometria)

Measured.com

Ometria

Marketing Analytics
100 100%
Marketing Analytics
0% 0
Office & Productivity
0 0%
Office & Productivity
100% 100
Marketing Platform
100 100%
Marketing Platform
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100

User comments

Share your experience with using Measured.com and Ometria. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Measured.com seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago

Ometria mentions (0)

We have not tracked any mentions of Ometria yet. Tracking of Ometria recommendations started around Mar 2021.

What are some alternatives?

When comparing Measured.com and Ometria, you can also consider the following products

Adobe Marketing Cloud - End-to-end digital marketing

BlueConic - BlueConic is a marketing platform that harnesses the data required to power the recognition of an individual at each interaction.

Rockerbox - Rockerbox is a real-time user intent that developed the technology to determine user's intent based on recent browsing habits.

Zeotap - Zeotap is an extensive and reliable customer data platform that has been become the overnight sensation for business with versatile customer intelligence and identify resolution.

Oribi - Analytics for marketing & product teams

Simon Data - Simon Data enables businesses to effectively leverage all of their data to drive personalization and value for their customers.

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