Most brands don't have the capability to drive a shopping experience that is truly 1-to-1.
XGen Ai empowers eCommerce teams to maximize their revenue performance by continuously learning, adapting, and tailoring every step of the path to purchase for the individual site visitor – all fully automated.
Products, content, messaging, and countless other variables can all be configured to deliver the ultimate real-time shopping experience while the cookieless, ML-native UX framework keeps user data safe and future-proofs your brand against the rising tide of privacy regulation.
Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Nosto - Personalized shopping experiences for e-commerce businesses
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Adobe Target - Adobe Target provides an intuitive user interface and an expanded personalization toolset.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Salesforce Einstein - Salesforce Einstein is an Artificial Intelligence designed into the core of the Salesforce platform, where it power the world’s smartest CRM.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.