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Xero VS Brand24

Compare Xero VS Brand24 and see what are their differences

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Xero logo Xero

Xero is online accounting for your small business.

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.
  • Xero Landing page
    Landing page //
    2023-10-19
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

Xero

Website
xero.com
Pricing URL
Official Xero Pricing
$ Details
paid Free Trial $9.0 / Monthly (Send 5 invoices and quotes / Enter 5 bills)
Platforms
-
Release Date
-
Edit details

Brand24

Website
brand24.com
Pricing URL
Official Brand24 Pricing
$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January
Edit details

Xero features and specs

No features have been listed yet.

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Xero videos

+ Add

Xero vs QuickBooks Online 2019

More videos:

  • Review - Xero Accounting Software Review
  • Review - 3 Minute Overview of Xero Accounting Software

Brand24 videos

+ Add

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Category Popularity

0-100% (relative to Xero and Brand24)

Xero

Brand24

Accounting
100 100%
Accounting
0% 0
Reputation Management
0 0%
Reputation Management
100% 100
Bookkeeping
100 100%
Bookkeeping
0% 0
Social Media Marketing
0 0%
Social Media Marketing
100% 100

Questions and Answers

As answered by people managing Xero and Brand24.

What makes your product unique?

Brand24's answer:

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer:

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer:

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer:

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer:

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Xero and Brand24. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Xero and Brand24

Xero Reviews

Top 9 NetSuite Alternative Software for Professional Services
Xero offers an accessible, intuitive user experience suitable for smaller companies. However, certain reviewers have noted that the pricing points can be high for the tool’s value. As Xero doesn’t provide end-to-end project management support, investing in a unified platform with Xero integration is something you can consider.
Source: productive.io
5 Best Alternatives to QuickBooks Accounting Software
Easy-to-use dashboard: Both QuickBooks Online and Xero have intuitive dashboards that present all relevant data, including cash flow from all banks. While QuickBooks takes a more sophisticated approach to this, Xero’s style is more streamlined.
Source: www.businessnewsdaily.com
The 8 Best QuickBooks Alternatives for Small Businesses
While both QuickBooks and Xero allow for app integration, Xero goes above and beyond with more than 700 app integrations, extending the basic functionality of the application considerably. Apps are available in numerous categories including CRM, e-commerce, time tracking, practice management, payroll, and point of sale.
Source: www.fool.com
7 Best QuickBooks Alternatives for Small Businesses
Xero has three pricing tiers and all of them support unlimited users. If you’re a super small business, the Early plan at $12/month may work for you — just keep in mind you can only enter up to five bills and 20 invoices. However, most small businesses quickly outgrow this package and move up to the $34/month Growing plan. More complex businesses that deal with multiple...
Source: www.fundera.com
20 best accounting software tools
Xero is a free cloud-based online accounting software aimed at small and midsize businesses – it offers an easy way to handle your transactions and run your business.
Source: clockify.me

Brand24 Reviews

Tekpon Announces the Top Social Media Management Tools for Businesses
Brand24 is a free online monitoring solution used by thousands of brands to identify and analyze social media mentions and online conversations related to their brands, competitors, and products. This powerful tool provides brands with an excellent, easy-to-use, and affordable solution to monitor crucial online conversations. With Brand24, brands can manage their online...
Source: press.tekpon.com
Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
Source: blog.hubspot.com

Social recommendations and mentions

Based on our record, Xero seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Xero mentions (1)

  • I would like some input on accounting software
    Thanks, will you be able to sign me up on South African packages as well? The naming scheme and pricing is different for xero.com/us and xero.com/za. Source: over 2 years ago

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

What are some alternatives?

When comparing Xero and Brand24, you can also consider the following products

FreshBooks - The ideal accounting software for small business owners.

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

QuickBooks Online - QuickBooks Online is a Cloud Accounting for small business that can be used on iPad, mobile phone or computer to do invoicing, billing, run reports, or even pay employees online.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

QuickBooks - Business runs better with QuickBooks, the #1 accounting solution for small business.

BrandWatch - The best social monitoring tool

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