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WebEngage VS Marketo

Compare WebEngage VS Marketo and see what are their differences

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WebEngage logo WebEngage

WebEngage’s B2C marketing automation software helps in customer retention & user engagement across all channels with Journey Designer. Get a Demo Now!

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • WebEngage Landing page
    Landing page //
    2023-07-13
  • Marketo Landing page
    Landing page //
    2023-07-17

WebEngage videos

+ Add

WebEngage Journey Designer: Explainer Video

More videos:

  • Tutorial - [Webinar] Marketing Cloud Integration 101 - How To Integrate With WebEngage
  • Review - Cross-channel Engagement, Simplified with WebEngage

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to WebEngage and Marketo)

WebEngage

Marketo

Email Marketing
18 18%
Email Marketing
82% 82
Marketing Automation
7 7%
Marketing Automation
93% 93
CRM
19 19%
CRM
81% 81
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

User comments

Share your experience with using WebEngage and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare WebEngage and Marketo

WebEngage Reviews

12 Best Push Notification Services to Rely on in 2024
WebEngage dashboard is super easy to use, it even includes a drag-and-drop editor for faster push creation, as well as its own gallery of templates. But of course, you can use your own as well.
Source: notix.co
The 36 Best Marketing Automation Tools to Use in 2020
WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, Web Overlays, Facebook, and WhatsApp.
Source: encharge.io

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, WebEngage seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WebEngage mentions (1)

  • Consolidate vs keep as two separate category pages for SEO purposes? any advice
    This is exactly what even we, at WebEngage, had to do to come in the cross-industry B2C marketers radar. Scroll to the bottom to find a list of our services: https://webengage.com/. A consolidated page would have made more sense, but it's really all about SEO in the end as we carry on living our digital lives! Source: about 3 years ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing WebEngage and Marketo, you can also consider the following products

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MoEngage - Insights-Led Customer Engagement Platform

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Emarsys - B2C marketing automation software.

Pardot - Salesforce B2B marketing automation

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