Software Alternatives & Reviews

UserGuiding VS Google Marketing Platform

Compare UserGuiding VS Google Marketing Platform and see what are their differences

UserGuiding logo UserGuiding

User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank.
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Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • UserGuiding Landing page
    Landing page //
    2021-12-13

Most users struggle to see the full value of a product within the first 14 days (if ever).

That's why we built UserGuiding, a no-code user onboarding platform that helps increase adoption and reduce churn using interactive walkthroughs. Guide your users and display help articles they can read without ever leaving your app.

The best part? You can do it all without breaking the bank and with zero technical expertise, thanks to our drag-and-drop interface. Try UserGuiding today to get your user onboarding up and running in minutes, literally: https://userguiding.com/

  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

UserGuiding

$ Details
paid Free Trial $129.0 / Monthly (Onboarding Guides & Checklists, Integrations, In-app Surveys)
Platforms
Google Chrome Browser PHP JavaScript Wordpress Magento Shopify Firefox

UserGuiding features and specs

  • User Onboarding Guides: Yes
  • Hotspots: Yes
  • Onboarding Checklists: Yes
  • Resource Centers: Yes
  • NPS Surveys: Yes
  • User Engagement Analytics: Yes
  • User Identification: Yes
  • Audience Segmentation: Yes
  • No-code: Yes
  • Custom Attributes: Yes
  • Weekly Reporting Emails: Yes
  • Custom CSS: Yes
  • Google Analytics Integration: Yes
  • Hubspot Integration: Yes
  • Slack Integration: Yes
  • Intercom Integration: Yes
  • Mixpanel Integration: Yes
  • Multiple Team Members: Yes
  • Multiple Domains: Yes

Google Marketing Platform features and specs

No features have been listed yet.

UserGuiding videos

Customer Stories #1 - Onboarding New Users of SaaS Company

More videos:

  • Tutorial - UserGuiding University #1
  • Demo - 🌟 UserGuiding - Onboard your new users, without any coding! 🌟
  • Review - UserGuiding Review - Create Guided Onboarding Guides With ZERO Code - Great For Course Creators
  • Demo - Connecting the Dots - learn how to apply UserGuiding to a real project

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to UserGuiding and Google Marketing Platform)
User Onboarding And Engagement
Surveys
0 0%
100% 100
User Engagement
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

Share your experience with using UserGuiding and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare UserGuiding and Google Marketing Platform

UserGuiding Reviews

15 best user onboarding software you need to try in 2023
UserGuiding is a no-code platform where no coding is required to get up and running, and the walkthroughs are interactive, moving at the pace of each user. Hotspots are a popular feature – highlighted portions of the screen with short explanations, which the user can read and digest before moving to the next section.
8 Best Usetiful Alternatives and Competitors That Are More Professional
UserGuiding’s Analytics dashboard gives you actionable insight on the performance of your onboarding content. UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and resource center – while also giving you information about daily active users, and satisfaction scores.
Source: userguiding.com
Top alternatives to UserGuiding
Pricing - Userguiding limits their plans by number of Monthly Active Users. While this is a widespread approach in the SaaS industry, it is very restricting and unfair. In many cases, one may want to run tours only on a fraction of the customer base, thus overpaying for the rest of the users who may never interact with content from Userguiding. “The price is a bit high. It...
Appcues Alternatives and Competitors
Miraç is Content Editor of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Google Marketing Platform might be a bit more popular than UserGuiding. We know about 2 links to it since March 2021 and only 2 links to UserGuiding. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

UserGuiding mentions (2)

  • What tool are you using for walk-thru / onboarding wizard? (Pendo, WalkMe, Appcues, etc)
    I do some work with https://userguiding.com/ and I find them to be a good compromise between features and pricing. It's one of the more affordable user onboarding platforms out there but comes in packed with functionalities, and it looks nice, too. Source: over 2 years ago
  • Similar product launched before us
    Use user guides to onboard customers flawlessly (https://userguiding.com/). Source: about 3 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing UserGuiding and Google Marketing Platform, you can also consider the following products

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Usetiful - Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.

Google Forms - Simple web forms from Google.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.