Upstack Data
Plausible.io
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UpStack Data is the #1 Data Toolkit for First Party Marketing. We enable e-commerce brands to identify, enrich and activate first party behavioral data to drive marketing efficiency and advertising results.
Our server-side tracking (CAPI) performs 35% better than the competition and 65% better than the standard Shopify integration. Leverage improved data for reaching broader, more performant audiences.
We provide comprehensive web analytics, multi-touch attribution reporting and advanced ad platform integrations and Meta CAPI, powered by our industry-leading identity resolution technology. We help Shopify brands and marketers leverage their first party data in a way that captures more revenue and drives profitable brand growth.
Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.
It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does
Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one
Doesn't use cookies so there's no need to worry about cookie banners
Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent
It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer
Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.
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Upstack Data's answer
The primary audience of UpStack Data consists of direct-to-consumer (DTC) e-commerce businesses, particularly those seeking to optimize their marketing performance and streamline data-driven decision-making. This includes brands leveraging platforms like Shopify, Klaviyo, and Meta’s Conversion API to improve their data integration and campaign effectiveness.
Upstack Data's answer
Some of UpStack Data's notable customers include direct-to-consumer e-commerce brands and businesses leveraging Shopify and other online platforms. Examples of clients benefiting from their solutions include companies like Maelove Skincare, Aquarium Co-op, Perfect White Tee, and Lubuq.
Upstack Data's answer
Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution. No Gimmicks. No B.S. Actual results at a fraction of the cost.
Upstack Data's answer
UpStack Data is uniquely positioned to solve modern tracking and attribution challenges for e-commerce businesses by leveraging server-side tracking, first-party data utilization, and seamless integration with major ad platforms like Facebook, Google Ads, and TikTok. Its tools restore tracking accuracy compromised by privacy updates like iOS14, while its advanced attribution models demystify ad analytics and optimize Return on Ad Spend (ROAS). The platform’s no-code implementation makes it accessible to businesses of all sizes, and its dedicated onboarding support ensures effective adoption. By combining cutting-edge technology with a focus on privacy compliance and user-friendly design, UpStack empowers businesses to enhance marketing efficiency and data-driven decision-making
Upstack Data's answer
In 2018, while leading the Data Infrastructure development at GiddyUp—where he helped scale over $500M in yearly GMV on Shopify—Michael had a breakthrough. He noticed how even high-volume brands were battling piecemeal analytics, disjointed customer insights, and inefficient ad spend. If GiddyUp could harness data to drive such massive growth, why couldn’t more mid-market eCommerce brands tap into the same methodology? That realization became the spark for Upstack Data, born from the idea that advanced data solutions should be accessible to every online business aiming for exponential growth.
Upstack Data's answer
UpStack Data is built on technologies and techniques focused on improving data-driven marketing through advanced identity resolution, first-party data tracking, and real-time analytics. Their platform integrates deeply with systems like Shopify and Klaviyo to optimize marketing workflows and enhance attribution.
Key components of their tech stack include: * Identity Resolution: UpStack uses proprietary methods, like ResolveID, to unify fragmented buyer journeys across devices and sessions, enhancing data quality for marketing platforms such as Meta, Google, and TikTok. * First-Party Data Tracking: A robust server-side tracking system replaces outdated methods, improving event match quality and campaign performance. * Advanced Analytics Tools: Their platform enables real-time KPI tracking and cohort analysis to measure metrics like customer lifetime value (LTV) and cost per acquisition (CPA). * Data Enrichment and Integration: Technologies for integrating data across platforms (e.g., Klaviyo enrichment) ensure comprehensive insights for improving conversion and retention efforts.
UpStack Data focuses on providing cost-effective, streamlined solutions without reliance on complex setups or third-party data, aligning with modern data stack principles for scalability and efficiency.
I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.
It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.
If you're looking for de-googling your stuff, you can start with Plausible :)
I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.
It offers clear information about what I really need, without distractions, without advertising and does not slow my site.
Based on our record, Plausible.io seems to be more popular. It has been mentiond 200 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Plausible is a privacy-focused website analytics tool that provides simple, actionable insights into website traffic and visitor behavior. It prioritizes data privacy by offering transparent analytics without cookies, tracking scripts, or personal data collection. - Source: dev.to / 2 months ago
Perfect for companies running under tight EU privacy regulations. Find more: Plausible analytics. - Source: dev.to / 2 months ago
In this interview, Marko Saric shared his thoughts on privacy and running a bootstrapped SaaS business. Plausible integration is already available in Open SaaS as a privacy-friendly alternative to Google Analytics. We hope this interview helps you understand the value of such a product, and the nature of running an open source business. - Source: dev.to / 3 months ago
Plausible Analytics (https://plausible.io/) is a lightweight, privacy-focused analytics tool that’s designed to be simple and easy to use. Unlike Google Analytics, Plausible gives you just the metrics you need—without the bloat. - Source: dev.to / 3 months ago
It is not entirely clear who wrote these descriptions. Maybe it was not the vendor. At least their website https://plausible.io/ has a much better wording. > No need for cookie banners or GDPR consent. - Source: Hacker News / 3 months ago