Software Alternatives & Reviews

Unica VS Marketo

Compare Unica VS Marketo and see what are their differences

Unica logo Unica

Unica is a marketing and customer engagement software presented by an HCL software that offers you amazing and impactful features and tools to create content for your campaigns and run the ads based on segments.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Unica Landing page
    Landing page //
    2023-10-18
  • Marketo Landing page
    Landing page //
    2023-07-17

Unica videos

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Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Unica and Marketo)
Business & Commerce
100 100%
0% 0
Email Marketing
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
Marketing Automation
2 2%
98% 98

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Unica and Marketo

Unica Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Unica and Marketo, you can also consider the following products

BPRISE - BPRISE is an easy-to-use and effective advertising management platform that allows you to create campaigns and beautiful ads to attract people on various social media platforms.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Jampp - Jampp is a performance marketing platform for retargeting mobile customers.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

N.Rich - N.Rich is a web-based advertising platform that allows you to attract more leads by creating impactful and interactive advertising content and targeting the content on a respective segment effectively to generate a large amount of revenue.

Pardot - Salesforce B2B marketing automation