Software Alternatives, Accelerators & Startups

TrafficAvenue VS OpenX

Compare TrafficAvenue VS OpenX and see what are their differences

TrafficAvenue logo TrafficAvenue

TrafficAvenue is a programmatic DSP for targeting and retargeting.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • TrafficAvenue Landing page
    Landing page //
    2021-09-19
  • OpenX Landing page
    Landing page //
    2023-02-07

TrafficAvenue videos

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OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to TrafficAvenue and OpenX)
Demand Side Platform (DSP)
Ad Networks
6 6%
94% 94
Advertising
0 0%
100% 100
Marketing
100 100%
0% 0

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Reviews

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TrafficAvenue Reviews

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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

What are some alternatives?

When comparing TrafficAvenue and OpenX, you can also consider the following products

SmartyAds - is SmartyAds a digital advertising platform consisting of integrated DSP, SSP, and RTB ad exchange.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

DataXu - Marketing analytics for brands and agencies.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Cappture - Cappture is a programmatic media-buying platform.

AerServ - AerServ offers monetization solution for mobile publishers.