Tracksuit has created beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Brand marketers and leaders at consumer brands have access to enterprise-tier brand tracking, specifically built for them, at a price point that works. Teams can easily track awareness, consideration, preference and brand associations from real humans within the wider market, and compare results against competitors.
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Asklayer's answer:
Asklayer is built by a team of experts from Japan and was created out of frustration with low response rates associated with traditional surveys. We found that most users hate surveys, however they are willing to answer a few questions.
So we created Asklayer, a micro-survey tool that presents itself as simple questions to the user to reduce friction and increase response rates. Unlike traditional surveys we collect data after every question so even if the user abandons part way, you still get answers and a measure of the drop-off point.
The results of all these efforts is a much better user experience, a greatly increased response rate and a much greater total volume of data collected.
Asklayer's answer:
It's flexible and does most things well. Support is amazing, they even added a feature for me!
Got a really high response rate. I used this in tandem with Promolayer on my EC site for CRO. I did a 'whats missing from this product description' type survey + post purchase + product follow-up email and frankly, it's been amazing. I spent about 2 years trying to figure out my direction via analytics and heatmapping when I should have just been talking to my users the whole time.
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