Smaply - Online tool for customer journey maps, personas and stakeholder maps. Try for free. Best hub for customer experience insights. Great customer support.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
CEMantica - CEMantica is a journey mapping tool that enables users to understand the experience and movement of their customers throughout their visit.
Optimizely - A/B testing you'll actually use.
Pointillist - Pointillist is a customer journey analytics software that allows users to know about the whole experience of customers when they visited their website.
Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.