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TinyPNG VS Optimizely

Compare TinyPNG VS Optimizely and see what are their differences

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TinyPNG logo TinyPNG

Make your website faster and save bandwidth. TinyPNG optimizes your PNG images by 50-80% while preserving full transparency!

Optimizely logo Optimizely

A/B testing you'll actually use.
  • TinyPNG Landing page
    Landing page //
    2023-09-28
  • Optimizely Landing page
    Landing page //
    2023-10-04

TinyPNG features and specs

  • High Compression Efficiency
    TinyPNG uses advanced lossy compression techniques to reduce the file size of PNG and JPEG images substantially without noticeable loss in quality.
  • Supports Multiple Formats
    The service supports various image formats, including PNG and JPEG, making it versatile for different types of image optimization needs.
  • User-Friendly Interface
    The interface is straightforward and easy to use, allowing users to drag and drop images for quick compression.
  • Batch Processing
    Users can compress multiple images simultaneously, which saves time and improves productivity.
  • API Access
    TinyPNG offers an API that allows developers to integrate its functionality into their own applications, providing automated image compression capabilities.

Possible disadvantages of TinyPNG

  • File Size Limitations
    The free version of TinyPNG has file size limitations, restricting the size of images that can be uploaded and compressed.
  • Limited Free Usage
    Users are limited to a certain number of free compressions per month, which may not be sufficient for heavy users or large projects.
  • Lossy Compression
    The lossy compression technique, while effective, may not be suitable for applications requiring completely lossless compression.
  • Dependency on Internet Connectivity
    TinyPNG is an online tool, so users need an active internet connection to leverage its services.
  • Subscription Costs
    Advanced features and higher usage limits require a subscription, which could be a deterrent for budget-conscious users.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of TinyPNG

Overall verdict

  • Yes, TinyPNG is generally considered a good tool for image compression thanks to its ease of use, reliability, and the quality of compression it provides.

Why this product is good

  • TinyPNG is well-regarded because it effectively compresses PNG and JPEG images without significantly reducing their visual quality. This reduces file size, which can improve website load times and save storage space.

Recommended for

  • Web developers and designers who need to optimize images for faster page loading.
  • Digital marketers looking to improve website performance and SEO.
  • Photographers and graphic designers who wish to compress images without losing quality for online portfolios.

TinyPNG videos

+ Add

ShortPixel Review vs. Kraken & tinyPNG [AppSumo 2019]

More videos:

  • Review - TinyPNG Review 2017
  • Review - TinyPNG-Making Images Smaller, And More Efficient

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to TinyPNG and Optimizely)

TinyPNG

Optimizely

Image Optimisation
100 100%
Image Optimisation
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Image Editing
100 100%
Image Editing
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using TinyPNG and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare TinyPNG and Optimizely

TinyPNG Reviews

  1. Max_Krupenko
    · Working at Peech ·
    best on the market!
    👍 Pros:    Easy to use|Super fast
Top 5 Free PNG File Size Reducer for Windows 10
Another online tool to batch compress PNG images is TinyPNG. Also, it can compress photos with high quality. In addition, it also provides the function of downloading files to the cloud, and you can easily save PNG photos to Dropbox.
Source: www.geekersoft.com
The 10 most recommended free image compression softwares
TinyPNG is a well-known free image optimization tool. It works great for JPEG and PNG image file compression. It supports up to 20 images, each not exceeding 5 MB, while a maximum of 100 images per month for free processing. For some light users, it can meet the compression needs. Once compressed, you can download the compressed image to your computer or save it to Dropbox.
Source: www.geekersoft.com
15 Best Free Image Optimization Tools for Image Compression
Tiny PNG is one of the oldest and most popular free image optimization tools with tons of possibilities to compress images for your site. This tool accepts JPEG and PNG images for compression.
Source: enviragallery.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, TinyPNG seems to be more popular. It has been mentiond 168 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

TinyPNG mentions (168)

View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing TinyPNG and Optimizely, you can also consider the following products

ImageOptim - Faster web pages and apps.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Caesium Image Compressor - Compress your pictures up to 90% without visible quality loss.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

TinyJPG - Compress JPEG images with perfect quality and file size

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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