Software Alternatives, Accelerators & Startups

Tailwind CSS VS Customer.io

Compare Tailwind CSS VS Customer.io and see what are their differences

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Tailwind CSS logo Tailwind CSS

A utility-first CSS framework for rapidly building custom user interfaces.

Customer.io logo Customer.io

We make it easy to send emails triggered by user behavior. Build, measure and improve your emails to activate and retain users
  • Tailwind CSS Landing page
    Landing page //
    2023-05-13
  • Customer.io Landing page
    Landing page //
    2023-10-08

Tailwind CSS features and specs

  • Utility-First Approach
    Tailwind CSS uses a utility-first approach, promoting the use of small, reusable utility classes to style elements directly in your markup. This can lead to more readable and maintainable HTML.
  • Customization
    The framework is highly customizable. You can easily configure its default theme, add your extensions, and create custom utilities. Tailwind’s config file allows for deep customization of all aspects of the framework.
  • Consistent Design
    Using utility classes ensures design consistency because the same classes will apply the same styles globally.
  • Responsive Design
    Tailwind CSS has excellent built-in support for responsive design. You can easily apply different styles for different screen sizes using responsive utility variants.
  • Performance
    Tailwind purges unused CSS in production, resulting in smaller final output files and improved performance.
  • Integrates Well with Frameworks
    Tailwind CSS integrates smoothly with modern JavaScript frameworks like React, Vue, and Angular.
  • JIT Compiler
    The Just-in-Time (JIT) mode in Tailwind CSS generates styles on-demand, reducing the development build sizes and speeding up the development process.

Possible disadvantages of Tailwind CSS

  • Steep Learning Curve
    For developers coming from traditional CSS or other CSS frameworks, getting used to Tailwind's utility-first approach may take some time.
  • HTML Congestion
    Due to the utility-first approach, HTML files can get filled with numerous utility classes, making it look cluttered and harder to read.
  • Initial Setup
    Setting up Tailwind CSS initially can be complex, especially for beginners. Configuration settings and integrations with build tools can be confusing.
  • Verbosity
    Some developers find the inline utility classes verbose, particularly when complex styles are required, which can lead to bloated template files.
  • Limited Abstractions
    Tailwind doesn't provide higher-level abstractions such as components out of the box, like other frameworks (e.g., Bootstrap) do. Developers need to build and maintain these abstractions themselves.
  • Dependency Tailoring
    While Tailwind aims to be minimalistic, it may enforce some dependencies or build tool integrations that could be unnecessary for very simple projects.

Customer.io features and specs

  • Powerful Segmentation
    Customer.io allows for highly detailed segmentation of your customer base, enabling personalized and targeted messaging.
  • Behavioral Targeting
    You can trigger automated messages based on user behavior and events, ensuring timely and relevant communication.
  • Flexible API
    Customer.io offers a robust and flexible API, allowing for seamless integration with your existing systems and workflows.
  • Customizable Workflows
    The platform provides the ability to create complex workflows for customer journeys, which helps in automating multi-step processes.
  • A/B Testing
    Customer.io offers A/B testing capabilities for emails and messaging, enabling the optimization of your communications strategy.
  • Analytics and Reporting
    The tool includes comprehensive analytics and reporting features to track the performance of your campaigns and make data-driven decisions.

Possible disadvantages of Customer.io

  • Price
    Customer.io can be expensive, especially for smaller businesses or startups with limited budgets.
  • Learning Curve
    The platform has a steep learning curve, and new users might find it challenging to utilize all features effectively without proper training.
  • Limited Native Integrations
    Compared to some competitors, Customer.io has fewer native integrations, which may require additional development work to integrate with other tools.
  • Complexity
    Due to its extensive features, the platform can become complex to manage, especially for users who only need basic email marketing functionality.
  • Support Limitations
    Customer.io has limited support options for lower-tier plans, which might be a challenge for users needing more hands-on assistance.
  • Visual Workflow Builder
    While powerful, the visual workflow builder can sometimes be less intuitive compared to similar tools on the market, potentially slowing down the creation process.

Analysis of Customer.io

Overall verdict

  • Customer.io is considered a good choice for businesses that need a powerful and customizable marketing automation tool. Its strength lies in its ability to deeply integrate with other data sources and respond to user behavior in real-time, providing a highly personalized marketing experience.

Why this product is good

  • Customer.io is a marketing automation platform designed to create personalized email campaigns and automate various customer interactions. It offers robust segmentation, A/B testing, and behavioral tracking, making it suitable for businesses looking to deliver targeted communications based on user actions and data. Its intuitive interface and flexibility have made it a popular choice among marketers.

Recommended for

  • Businesses with a strong need for behavioral-driven marketing campaigns.
  • Companies with a technical team that can handle integrations and customizations.
  • Marketers looking to deliver personalized and timely emails based on user activity.

Tailwind CSS videos

Why I Don't Like Tailwind CSS

More videos:

  • Review - Vanilla CSS vs Bootstrap vs Tailwind CSS - Which one should you choose?
  • Review - Get Started with Tailwind CSS in 15 Minutes

Customer.io videos

Intercom vs Customer.io vs Zendesk Connect? What's the Best Tool?

More videos:

  • Review - Get to know Customer.io
  • Review - Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

Category Popularity

0-100% (relative to Tailwind CSS and Customer.io)
Developer Tools
100 100%
0% 0
Email Marketing
0 0%
100% 100
Design Tools
100 100%
0% 0
CRM
0 0%
100% 100

User comments

Share your experience with using Tailwind CSS and Customer.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Tailwind CSS and Customer.io

Tailwind CSS Reviews

  1. Awesome framework

    I use it in all my current projects. It's easy to start and very customisable. Love it so much! I improved the speed of development 2x times by using Tailwind.


22 Best Bootstrap Alternatives & What Each Is Best For
Tailwind CSS comes with features such as responsive design, customizability, hover, focus, and active states out of the box. These enable developers to build sophisticated, interactive interfaces with ease. When it comes to integrations, Tailwind CSS can be integrated with popular front-end frameworks like React, Vue, and Angular, enhancing its utility across different...
Source: thectoclub.com
15 Top Bootstrap Alternatives For Frontend Developers in 2024
If you want to learn the valuable skill of Tailwind CSS, we highly recommend taking the "Tailwind CSS From Scratch" course by Brad Traversy on Udemy. In this introductory course, you will build great-looking layouts quickly and efficiently using Tailwind CSS utility classes.
Source: coursesity.com
10 Best Free React UI Libraries in 2023
TailwindCSS is a utility-first CSS framework designed to build modern and beautiful websites in no time. Here, utility class names define what to do. Each utility class comes with pre-defined CSS properties.
11 Best Material UI Alternatives
Tailwind CSS promotes a modular approach to styling, where devs can combine classes to create unique and responsive designs. It offers utilities for layout, typography, colors, spacing, and more, allowing developers to create consistent and visually appealing interfaces with minimal effort.
Source: www.uxpin.com
Top 10 Best CSS Frameworks for Front-End Developers in 2022
Tailwind enables faster development of the front-end. Instead of a default theme or built-in UI components, you’d get pre-designed widget menus and utility classes to build your website. Tailwind has modular components, and if you make changes in one place, other parts of your code won’t get impacted. Tailwind requires the least amount of learning and is easy to use. You can...
Source: hackr.io

Customer.io Reviews

15 best user onboarding software you need to try in 2023
With a focus on messaging, Customer.io lets you create sales workflows around various pushes and nudges, across a range of channels. Email, SMS messages, and push notifications can all be built into an engagement campaign designed to pique curiosity.
15 Mailchimp Alternatives for SaaS Companies
What's more, Customer.io offers advanced automated or API-triggered workflows and various advanced functionalities like time delay or time windows to ensure that you reach customers at the best time for them to take action.
Source: userlist.com
"Pay 880$ per month" - Intercom
Did you find any good option in place of customer.io ? As customer.io seems very expensive once your contact numbers increase.
The 36 Best Marketing Automation Tools to Use in 2020
Some tools like Customer.io, Autopilot, and Encharge merge the gap between marketing and transactional emails and provide a cohesive platform to automate the whole customer journey from a lead to an active user. However, there are platforms like Sendgrid and Mailgun that focus specifically on transactional emails. These infrastructure platforms are usually used by developers...
Source: encharge.io

Social recommendations and mentions

Based on our record, Tailwind CSS seems to be a lot more popular than Customer.io. While we know about 1017 links to Tailwind CSS, we've tracked only 28 mentions of Customer.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Tailwind CSS mentions (1017)

  • Selfish reasons for building accessible UIs
    > When I’m trying to debug a web app, it’s hard to orient myself in the DevTools if the entire UI is “div soup” That’s tame. Try adding some Tailwind CSS. After monitoring Tailwind CSS since its early days, and believing I had some pretty serious philosophical disagreements with it, I recently took an opportunity to try it out in earnest, and it is so mindbogglingly obnoxious in dev tools that... - Source: Hacker News / about 8 hours ago
  • MailPlanet🌍: Visualize email origins on a global map
    Styling: Tailwind CSS (Assumed, common with Next.js). - Source: dev.to / 9 days ago
  • How to add markdown to a Next.js project
    This article assumes the reader is a developer that knows their way around Markdown, TypeScript, React.js, and [Next.js] https://nextjs.org/). Familiarity with Tailwind-css would also be useful. - Source: dev.to / 25 days ago
  • SonicScan - A Music Fingerprinting and Identification App
    Then I learned Tauri and used my favourite frontend framework SolidJS with TailwindCSS and DaisyUI to build the UI with MotionOne to add animations and Tauri to build the desktop/web/android/ios app. - Source: dev.to / 26 days ago
  • Top 5 Free React UI Libraries to Use in 2025
    Shadcn/ui contains a set of beautifully designed and accessible components, and it works seamlessly with major React frameworks. It’s open-source and has amassed 85.5k (and counting) GitHub stars. It’s built on the shoulders of giants — Radix UI and Tailwind CSS, making it one of the best to work with. Unlike many other UI libraries, the components are not just installed as npm modules, they’re downloaded into... - Source: dev.to / about 2 months ago
View more

Customer.io mentions (28)

  • Dunning Emails – Definition, Examples, Best Practices, and Automation Tools
    If you already use a customer engagement platform like Intercom or Customer.io, you might integrate failed payment events there and use their messaging capabilities. - Source: dev.to / about 2 months ago
  • Self-hostable SMS automation
    I just added SMS as a messaging channel to Dittofeed (MIT licensed customer.io alternative). Source: over 1 year ago
  • Is this a good use case for Autogpt ?
    Sounds like you need good old automation. Zapier, customer.io, pipedream are some. Source: about 2 years ago
  • MarTech Edge Interview with Jason Lyman, Chief Marketing Officer, Customer.io
    Since joining Customer.io, I have focused on getting to know our ideal customer profile, assessing the competitive landscape, and understanding current market trends. These insights have allowed me to revamp marketing's objectives and set clear goals for the year. I'm looking forward to leveraging what I've learned in past roles to mature the marketing function at Customer.io, better support our customers, and... Source: about 2 years ago
  • Newsletter or phishing?
    Looks like Notion uses customer.io for emails, so probably just a basic marketing/newsletter emails from Notion. Source: about 2 years ago
View more

What are some alternatives?

When comparing Tailwind CSS and Customer.io, you can also consider the following products

Bootstrap - Simple and flexible HTML, CSS, and JS for popular UI components and interactions

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Bulma - Bulma is an open source CSS framework based on Flexbox and built with Sass. It's 100% responsive, fully modular, and available for free.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

React - A JavaScript library for building user interfaces

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.