Software Alternatives, Accelerators & Startups

Supermetrics VS ifttt

Compare Supermetrics VS ifttt and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

ifttt logo ifttt

IFTTT puts the internet to work for you. Create simple connections between the products you use every day.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • ifttt Landing page
    Landing page //
    2023-10-18

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

ifttt features and specs

  • Ease of Use
    IFTTT boasts a user-friendly interface that allows users to create and manage applets without any coding knowledge, making automation accessible to a wider audience.
  • Wide Range of Services
    It supports a vast array of services and devices, enabling users to integrate different platforms and create unique automation workflows.
  • Customization
    Users can customize applets to fit their specific needs, offering flexibility in how tasks are automated.
  • Pre-built Applets
    It provides a large library of pre-built applets, which can be easily activated and used by those looking for quick solutions.
  • Cross-Platform Compatibility
    IFTTT is compatible with multiple operating systems and devices, allowing for seamless automation across different environments.

Possible disadvantages of ifttt

  • Limited Free Plan
    The free plan has a restricted number of applets and features, which can be limiting for power users.
  • Occasional Reliability Issues
    Some users have reported occasional delays or failures in applet execution, which can be frustrating.
  • Privacy Concerns
    As it connects with multiple services, there are potential privacy issues related to data sharing and security.
  • Performance
    Some complex automations may experience performance issues or may not run as efficiently as expected.
  • Cost
    The subscription model may be seen as expensive for users who require more advanced features or higher limits on applets.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Analysis of ifttt

Overall verdict

  • IFTTT is a good option for individuals seeking to automate and integrate their digital life. It is particularly valuable for those who want a simple, user-friendly interface and wide compatibility with various services. However, some users might find limitations in terms of more complex automation compared to advanced platforms.

Why this product is good

  • IFTTT (If This Then That) is a popular automation tool that allows users to create custom workflows by connecting different apps and devices. It is useful for automating repetitive tasks, integrating services that otherwise wouldn't connect, and simplifying routine actions. Users appreciate its ease of use, versatility, and the wide range of supported services.

Recommended for

  • Tech enthusiasts looking to simplify everyday tasks
  • Smart home users who want to integrate various devices
  • Professionals managing multiple apps and services
  • Individuals looking to boost productivity through automation

Supermetrics videos

Supermetrics Overview

ifttt videos

The Customizable Way to Automate Your Home | IFTTT Review

More videos:

  • Review - IFTTT Explained and Shown (if this then that)
  • Review - 10 Life Changing IFTTT Recipes for Extreme Productivity

Category Popularity

0-100% (relative to Supermetrics and ifttt)
Marketing Analytics
100 100%
0% 0
Web Service Automation
0 0%
100% 100
Analytics
100 100%
0% 0
Automation
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and ifttt.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and ifttt. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and ifttt

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

ifttt Reviews

Microsoft Power Automate
Integration is the strongest suit of IFTTT, it is a popular web-based application that can be simultaneously used on Android, iPhone, iPad, and Android Tablet. This is one of the best available alternatives to Microsoft Power Automate. Some of IFTTT’s unique features are as follows:
Top 5 Best Integration Software for 2023
IFTTT is praised for being easy to set up and linking services and devices otherwise hardly compatible, making iOS and Android device integrations easy and straightforward. It is user-friendly and requires no coding knowledge, which makes it ideal for beginners. Among the cons are random trigger failures and insufficient descriptions of some applets.
Source: everhelper.me
10 n8n.io Alternatives
IFTTT is a super sleek platform that enables you to easily and quickly automate your most likely devices and applications to generate more work efficiency. Staying on track while customizing, managing, and controlling your integration with queries, multiple actions, filter codes, and the capability to connect multiple accounts per service. This leading no-code platform is...
15 Great Zapier Alternatives to Automate your Workflows
IFTTT (standing for “if this, then that”) is a user-friendly automation tool that connects apps using simple conditional statements. These workflows, which IFTTT calls “Applets”, range from running your smart home and social media applications, to setting up appointments automatically in Google Calendar.
Source: paperform.co
Best iPaaS Softwares
If This Then That is a service that allows a user to program a response to events in the world of various kinds. There is a long list of kinds of events to which IFTTT can respond, all detectable via the Internet.
Source: iotbyhvm.ooo

Social recommendations and mentions

Based on our record, ifttt seems to be a lot more popular than Supermetrics. While we know about 179 links to ifttt, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

ifttt mentions (179)

  • Todoist + Google Calendar + IFTTT: How I created a GTD "tickler" for recurring events
    What I've done instead is, for any recurring event that isn't really due on that date, like "book a haircut" or "fertilize roses", I add an event on a Google Calendar called "Tickler" with the desired recurrence. I then have an IFTTT (https://ifttt.com/explore) integration that creates a Todoist event in my inbox whenever that event shows up on my calendar. It doesn't show up with a due date so I can schedule it... Source: almost 2 years ago
  • what are your recommendations
    Or head to the Explore page and see if anything grabs your attention. Source: over 2 years ago
  • Messages after death
    Slack has a feature to schedule messages, also a bunch of bots that do various scheduling tasks… Also you could use a email marketing tool like Mailchimp that could allow you scheduling Mails far a head. But any service you choose should be around somewhat longterm right? It will probably require some money and a bit of luck for the service or app of choice to stay around for a while. So ideally something relying... Source: over 2 years ago
  • They air tagged nana because she kept running the streets.
    I don’t know about the air tag nativity, which it probably does. But you can do that with any smartphone they has gps; with an app / website called ifttt. Source: over 2 years ago
  • Trying to create Alexa routine to automate thermostat changes when both my and my wife's phones are gone
    There's also some automation that you can do with something like https://ifttt.com/explore. Source: over 2 years ago
View more

What are some alternatives?

When comparing Supermetrics and ifttt, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Make.com - Tool for workflow automation (Former Integromat)

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Microsoft Power Automate - Microsoft Power Automate is an automation platform that integrates DPA, RPA, and process mining. It lets you automate your organization at scale using low-code and AI.