Software Alternatives, Accelerators & Startups

Microsoft Power Automate VS Supermetrics

Compare Microsoft Power Automate VS Supermetrics and see what are their differences

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Microsoft Power Automate logo Microsoft Power Automate

Microsoft Power Automate is an automation platform that integrates DPA, RPA, and process mining. It lets you automate your organization at scale using low-code and AI.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • Microsoft Power Automate Landing page
    Landing page //
    2024-03-20

Microsoft Power Automate is a comprehensive, integrated automation platform with advanced digital process automation (DPA), robotic process automation (RPA), and process mining capabilities. And with the power of low-code and AI, you are in the driver’s seat to securely automate your organization at scale.

Features

  • Streamline your business with (DPA) digital process automation through cloud flows to connect your apps, data, and services.
  • Automate repetitive tasks using UI-based automation with (RPA) robotic process automation through desktop flows.
  • Ensure consistency with business process flows—the (BPA) business process automation capability in Power Automate.
  • Discover workflow bottlenecks and automation opportunities with the process advisor.
  • Bring AI to automation and gain insights by creating tailored AI models within Power Automate using AI Builder.

Click here to learn more about Power Automate or visit the official blog to keep up with the news.

  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Platforms
-
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Microsoft Power Automate features and specs

  • Attended RPA
  • Unattended RPA
  • Process mining
  • Task mining
  • Document automation
  • Data loss prevention (DLP)
  • Digital workforce management
  • API automation

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of Microsoft Power Automate

Overall verdict

  • Yes, Microsoft Power Automate is considered a good choice for businesses and individuals looking to improve efficiency by automating routine and complex tasks.

Why this product is good

  • Microsoft Power Automate is a robust tool for automating workflows across various applications and services. It offers a wide range of connectors and a user-friendly interface, making it accessible for users with varying levels of technical expertise. Its integration with Microsoft 365 products and AI capabilities further enhances its versatility and functionality in streamlining business processes.

Recommended for

  • Businesses seeking to automate repetitive tasks
  • Users needing easy integration with Microsoft 365 products
  • Organizations looking to enhance productivity without extensive coding knowledge
  • IT professionals and developers interested in creating custom workflows and applications
  • Individuals wanting to automate personal tasks across different platforms

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Microsoft Power Automate videos

Microsoft Flow Tutorial for Beginners

More videos:

  • Review - Winautomation Review - DO NOT BUY
  • Review - What is Microsoft Flow and Why Would I Use it?
  • Review - WinAutomation Overview
  • Review - Optimize your business with Microsoft Power Automate

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to Microsoft Power Automate and Supermetrics)
Automation
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Workflow Automation
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Microsoft Power Automate and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Microsoft Power Automate and Supermetrics

Microsoft Power Automate Reviews

TOP RPA tools you should never miss | Octoparse RPA
As part of the Power Platform, Power Automate provides accessibility and ease of use for automating common workflows. Its triggers and actions enable jobs to be automated across hundreds of apps and systems. Power Automate is designed for simple, event-driven automation and job completion. Now Microsoft offers two plans for this service. The power automate premium will cost...
N8n.io Alternatives
One of the standout features of Microsoft Power Automate is its ability to create complex workflows without requiring extensive coding knowledge. Users can leverage pre-built templates or design custom flows using a visual designer. Moreover, Power Automate integrates with ApiX-Drive, a service that simplifies setting up integrations and automating data transfers between...
Source: apix-drive.com
Microsoft Power Automate
This gives businesses an advantage over each other, heightening their customer satisfaction and product/service value. With hundreds of tools present for this purpose, choosing the right tool is essential. This write-up will give you a detailed comparison between Microsoft Power Automate and our workflow automation platform Cflow. Additionally, we will also look at the top 7...
Top 5 Microsoft Power Automate alternatives for 2024
If you’re trying to go paperless and streamline repetitive tasks, you’ve probably heard about Microsoft Power Automate — or maybe you already use it. It’s a low-code platform that enables you to build automated processes across multiple applications. But you might not know there are several Power Automate alternatives that you may find more suitable for your business.
Source: www.jotform.com
6 Best Power Automate Alternatives & Competitors in 2024
Microsoft Power Automate is a popular workflow automation tool that allows users to create automated workflows without the need for manual coding. While it offers many benefits, there may be instances where organizations or individuals are looking for alternatives to Power Automate. Some reasons why alternatives may be needed include:

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Microsoft Power Automate should be more popular than Supermetrics. It has been mentiond 31 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Microsoft Power Automate mentions (31)

  • Is there any open source no code workflow tool?
    Hi, I am trying to build a no code tool workflow tool with blocks and connections between the blocks. Similar to power automate: https://powerautomate.microsoft.com/en-us/. Source: almost 2 years ago
  • Spreadsheet: export link in CSV
    Windows has an option called Power Automate https://powerautomate.microsoft.com/en-us/ that allows for, well automating such tasks as manually copying / pasting data https://learn.microsoft.com/en-us/power-automate/getting-started. Source: almost 2 years ago
  • My coworkers and I have decided to start filling out the forms
    Try to use automation to fill it out ( https://powerautomate.microsoft.com/en-us/ for example). Source: about 2 years ago
  • Automating my monkey job
    Https://powerautomate.microsoft.com/en-us/ might be something worth checking out if you have access. Source: about 2 years ago
  • Should I quit learning Python?
    What is it that you actually want to achieve? Learning Python should have an overarching goal. Like being a programmer. If you would rather not be a programmer, and you don't like programming, but you would like to automate certain things on your PC, you might as well download and install https://powerautomate.microsoft.com/en-us/ . If you intend to understand, or work with, Big Data or AI, then Python totally is... Source: about 2 years ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

What are some alternatives?

When comparing Microsoft Power Automate and Supermetrics, you can also consider the following products

ifttt - IFTTT puts the internet to work for you. Create simple connections between the products you use every day.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Make.com - Tool for workflow automation (Former Integromat)

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.