Software Alternatives, Accelerators & Startups

Supermetrics VS Airtable

Compare Supermetrics VS Airtable and see what are their differences

Supermetrics logo Supermetrics

Supermetrics condenses all the major vectors of data relevant to a user's marketing campaigns and helps them make sense of it all.

Airtable logo Airtable

Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.
  • Supermetrics Landing page
    Landing page //
    2023-03-16
  • Airtable Landing page
    Landing page //
    2023-10-19

Supermetrics videos

Reviewing Stitch vs Supermetrics for BigQuery

More videos:

  • Review - Supermetrics Review - What You Need To Know Before You Buy Supermetrics
  • Review - Supermetrics CEO Mikael Thuneberg: $12m in ARR, 150% YoY Growth. THIS is how you build a company!

Airtable videos

Airtable API Tutorial With cURL and JavaScript

More videos:

  • Review - Airtable Review | Features, Pricing & Team Use
  • Review - Airtable vs. Google Sheets
  • Review - airtable review

Category Popularity

0-100% (relative to Supermetrics and Airtable)
Data Integration
100 100%
0% 0
Project Management
0 0%
100% 100
Marketing Analytics
100 100%
0% 0
No Code
0 0%
100% 100

User comments

Share your experience with using Supermetrics and Airtable. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Airtable

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Airtable Reviews

  1. Airtable: Spreadsheets + Databases = Efficiency

    Airtable is a powerful cloud-based software that combines spreadsheets and databases, offering real-time collaboration and customizable features for efficient task management1.

    🏁 Competitors: monday.com, ClickUp, Smartsheet
    👍 Pros:    Free forever plan and affordable paid options starting at $10 per month.|Visually appealing and user-friendly interface.|Pre-made templates for easy setup and use.|Real-time collaboration and communication.|Customizable features for task management.
    👎 Cons:    Limited project customization without a paid plan.|Top-tier accounts required for gantt tools.|May take time to learn and grasp advanced features.

Breeze triumphs over Airtable for every user
Airtable has a steep learning curve. For new users, especially those not familiar with databases or spreadsheets, Airtable's interface and functionalities is challenging to grasp. You don't need any training to use Breeze - it has a simple and user friendly user interface with a clear workflow.
Source: www.breeze.pm
The Ultimate List of 20 Best AI Work Management Tools
Airtable AI: Airtable employs AI to analyze and categorize data, automating data creation and enhancing data organization, allowing teams to extract insights and make data-driven decisions more effectively.
Source: ppm.express
12 Best ClickUp Alternatives for Innovative Management in 2023
Benefits of Airtable compared to ClickUp: Both Airtable and ClickUp are great for automating and managing projects. However, Airtable gives more flexible integrations that offer more than project management.
Source: ayanza.com
The Flexible, Customizable and Cost-Effective Airtable Alternative
Trying to adapt to many confusing features that you do not even use in a powerful project management tool will distract you from taking quick actions. However, the key feature expected from the Airtable and Airtable alternatives is that it saves you from complex online spreadsheets and speeds up to you.Otherwise, it will be no different than using another version of Excel,...
Source: www.retable.io
Zapier: The $5B unbundling opportunity
Airtable and Reclaim have replaced many integration use-cases by creating feature-rich versions of the products most commonly involved in Zapier integrations (spreadsheets and calendars respectively).

Social recommendations and mentions

Based on our record, Airtable seems to be a lot more popular than Supermetrics. While we know about 129 links to Airtable, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: 11 months ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 1 year ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 1 year ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 3 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 3 years ago
View more

Airtable mentions (129)

  • Growing a side-project to 100k Unique Visitors in one week
    For the backend, I opted for Airtable as a database. It's a simple, no-code solution that I've used before. It's not the most powerful database, but it's perfect for a project like this. I could easily add, edit, and delete records, and it has an embeddable form functionality that I used for user submissions. - Source: dev.to / 2 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Airtable.com — Looks like a spreadsheet, but it's a relational database unlimited bases, 1,200 rows/base, and 1,000 API requests/month. - Source: dev.to / 4 months ago
  • How to generate links to a record to view it in an Interface?
    The ?XXXXX part of the URL identifies the type of interface page it is. Just copy that and then your formula is just "https://airtable.com.../...?XXXXXX=" & RECORD_ID() I'm not sure it works in every type of interface page (where you've started from a blank page for example). There has to be something to identify the record viewed from the page, if you see what I mean. Source: 9 months ago
  • Working on a personal app for data tracking. looking for suggestions
    So I started building something on airtable.com that would allow me to easily track updates for each batch. What in your experience would make sense to track that I may be missing? Source: 10 months ago
  • Writers, could you give tips on how you plan a fic
    For character sheets, timelines and having records of chapters and scenes, I really really love Airtable. I have some examples here. Source: 11 months ago
View more

What are some alternatives?

When comparing Supermetrics and Airtable, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Asana - Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Trello - Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free. Trello keeps track of everything, from the big picture to the minute details.

Fivetran - Fivetran offers companies a data connector for extracting data from many different cloud and database sources.

Microsoft Teams - Microsoft Teams provides the enterprise-level security, compliance and management features you expect from Office 365, including broad support for compliance standards, and eDiscovery and legal hold for channels, chats, and files.