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Smile.io VS Marketo

Compare Smile.io VS Marketo and see what are their differences

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Smile.io logo Smile.io

Reward programs for online businesses

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Smile.io Landing page
    Landing page //
    2022-09-13
  • Marketo Landing page
    Landing page //
    2023-07-17

Smile.io videos

+ Add

How to Reward Your eCommerce Customers for Leaving Product Reviews | Smile.io

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Smile.io and Marketo)

Smile.io

Marketo

Loyalty Marketing
100 100%
Loyalty Marketing
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Customer Loyalty Program
100 100%
Customer Loyalty Program
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Smile.io and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smile.io and Marketo

Smile.io Reviews

Best Loyalty Software for 2024 [Industry Guide] - Loyalty & Reward Co
There are various loyalty platforms and loyalty apps that cater to eCommerce businesses and Shopify businesses. These platforms include Flaunt Loyalty, LoyaltyLion, Smile and Yotpo, and typically provide loyalty solutions and capabilities that are are ideal for eCommerce businesses and/or running on Shopify’s platform.
Source: loyaltyrewardco.com
8 Best Customer Loyalty Program Software and Apps to Increase Customer Retention in 2023 [Full Review]
Smile.io allows you to launch a program with features such as VIP, points, and referrals. It currently serves over 50 million members and keeps growing.
Source: peertopeermarketing.co

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, Smile.io seems to be more popular. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smile.io mentions (6)

  • 9 Shopify App Integrations to Create the Ultimate Store
    What does this app do? Smile.io is a loyalty and rewards program app that lets customers rack up points for engaging with your brand. - Source: dev.to / over 1 year ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Why don't you use referral/affiliate marketing?
    There's a jillion services to facilitate this (Yotpo, smile.io, Refersion, ReferralCandy, UpPromote, etc.) so there's clearly demand, and offering rewards for word of mouth spread seems like a good investment for a new customer. Source: almost 3 years ago
  • Upsell and cross sell
    Omnisend, smile.io, AdNabu for Google Shopping, here are some that I know, you can explore more usefull Shopify apps here. Source: almost 3 years ago
  • Waterloo LRT
    Two years after opening and these people are still trying to convince themselves it was a failure despite it being anything but. It has done so much for this city after it was just stagnating for decades. Now we have some of the largest companies in the modern world economy - Shopify, Google, smile.io, ApplyBoard, Manulife, Sun Life - and some of the best rated educational faculties in the world. The LRT recently... Source: about 3 years ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Smile.io and Marketo, you can also consider the following products

Yotpo - Yotpo is the smartest way to generate customer content, drive traffic and increase conversions.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Annex Cloud - Reward customers for completing traditional actions such as purchasing, as well as for taking...

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

LoyaltyLion - LoyaltyLion is a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide.

Pardot - Salesforce B2B marketing automation

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