Software Alternatives, Accelerators & Startups

SmartyAds VS AppNexus

Compare SmartyAds VS AppNexus and see what are their differences

SmartyAds logo SmartyAds

is SmartyAds a digital advertising platform consisting of integrated DSP, SSP, and RTB ad exchange.

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.
  • SmartyAds Landing page
    Landing page //
    2022-09-04

SmartyAds is a progressive software developer, specializing in omnichannel programmatic digital advertising solutions. SmartyAds has been creating full-stack digital platforms for media buyers and media sellers since 2011. Today SmartyAds features connections to the largest global programmatic networks, offices located all across the world, and innovative, end-to-end digital solutions that help brands easily achieve their business goals through:

-Reduction of media-costs and operational expenditures -Elevating media trading efficiency -Increasing brand safety and transparency -Effective business performance measurement and prediction

  • AppNexus Landing page
    Landing page //
    2023-06-19

SmartyAds videos

SmartyAds Self-Serve DSP / How to use the SmartyAds DSP

More videos:

  • Review - Introduction to the SmartyAds Push Traffic Network (Tutorial)
  • Review - Best Offers to Promote on SmartyAds to Make Money Fast

AppNexus videos

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Category Popularity

0-100% (relative to SmartyAds and AppNexus)
Demand Side Platform (DSP)
Advertising
0 0%
100% 100
Ad Networks
64 64%
36% 36
Ad Exchange
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SmartyAds and AppNexus

SmartyAds Reviews

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AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

What are some alternatives?

When comparing SmartyAds and AppNexus, you can also consider the following products

BrightRoll - Learn how the BrightRoll DSP (demand side platform) helps you reach your target audience across devices and publishers. Also, explore the benefits of programmatic buying from our marketplace.

OpenX - Ad technology platform available as a hosted service or as an open source download.

DataXu - Marketing analytics for brands and agencies.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

UBIDEX - Toolkit for cookieless retargeting, custom audience collection and programmatic media buying.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner