Software Alternatives, Accelerators & Startups

AppNexus VS DataXu

Compare AppNexus VS DataXu and see what are their differences

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.

DataXu logo DataXu

Marketing analytics for brands and agencies.
  • AppNexus Landing page
    Landing page //
    2023-06-19
  • DataXu Landing page
    Landing page //
    2023-06-15

AppNexus videos

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

DataXu videos

dataxu | Get a look at our TouchPoint™ DSP - 2 minute walkthrough video

More videos:

  • Review - About dataxu | What does dataxu do?
  • Review - DataXu Programmatic Marketing

Category Popularity

0-100% (relative to AppNexus and DataXu)
Advertising
40 40%
60% 60
Ad Networks
18 18%
82% 82
Small Business
0 0%
100% 100
Ad Servers
100 100%
0% 0

User comments

Share your experience with using AppNexus and DataXu. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare AppNexus and DataXu

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

DataXu Reviews

We have no reviews of DataXu yet.
Be the first one to post

Social recommendations and mentions

Based on our record, DataXu seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AppNexus mentions (0)

We have not tracked any mentions of AppNexus yet. Tracking of AppNexus recommendations started around Mar 2021.

DataXu mentions (1)

  • Manufacturers urged to remove pre-installed apps on new phones
    You don't have to believe me, they advertise it right on their website: https://advertising.roku.com. Source: almost 3 years ago

What are some alternatives?

When comparing AppNexus and DataXu, you can also consider the following products

OpenX - Ad technology platform available as a hosted service or as an open source download.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.