Smaply VS Custellence

Smaply is a cloud-based customer experience platform that allows businesses to create personas, journey maps and stakeholder maps and share them with team members. Professionals can utilize the drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel and PNG.

Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It enables managers to create individual personas for clients by uploading images and adding important highlights relevant to the customer's journey. Additionally, it comes with an administrative dashboard, which helps users view ongoing projects and retrieve the details of specific stakeholders via search functionality.

Pricing is available on monthly and annual subscriptions. Support is extended via phone, email and other online measures.

Custellence is used by CX professionals across the globe and by teams at companies such as Microsoft, Veeva, Volvo, Polestar, Eon, Dandy and Takeda.