Software Alternatives & Reviews

Simple Analytics VS Google Marketing Platform

Compare Simple Analytics VS Google Marketing Platform and see what are their differences

Simple Analytics logo Simple Analytics

The privacy-first Google Analytics alternative located in Europe.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Simple Analytics Landing page
    Landing page //
    2022-09-05

Simple Analytics gives you insights into the performance of your website without ever collecting personal data, with a clean interface, and simple integration. GDPR, CCPA and, PECR compliant because we don't handle personal data and set no cookies.

  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Simple Analytics

$ Details
paid Free Trial $9.0 / Monthly (Max 10,000 page views)
Release Date
2018 September

Simple Analytics videos

Fathom, simple analytics. A Google Analytics alternative | Privacy & Simplicity focused! 🎯

More videos:

  • Review - Seriously Simple Analytics Review
  • Review - Seriously Simple Analytics Review
  • Demo - Why we created Simple Analytics

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Simple Analytics and Google Marketing Platform)
Analytics
100 100%
0% 0
Surveys
0 0%
100% 100
Web Analytics
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

Share your experience with using Simple Analytics and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Simple Analytics and Google Marketing Platform

Simple Analytics Reviews

Privacy-oriented alternatives to Google Analytics
Simple Analytics was my original second contender for the analytics of this blog. The $19 a month starting plan with 100k pageviews is on the more expensive side, but their yearly deal gets you a better price than Fathom at just $9 a month.
Lightweight alternatives to Google Analytics
One is the minimalist Simple Analytics product, which is a cloud-based tool created by solo developer Adriaan van Rossum; it has a clean-looking interface with only the few key metrics, similar to Plausible. Another is Fathom, which was open source initially, but the current version is proprietary (although the company hopes to start maintaining the open-source code base...
Source: lwn.net

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Simple Analytics seems to be a lot more popular than Google Marketing Platform. While we know about 24 links to Simple Analytics, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Simple Analytics mentions (24)

  • SaasRock v0.5.0 - Cookie consent and built-in Analytics
    SaasRock does not intend to invent the wheel, there are great analytics solutions out there, both free and powerful. But SaasRock’s main goal is to have everything you need when building SaaS applications, at least in a minimal way. - Source: dev.to / over 1 year ago
  • Italian watchdog bans use of Google Analytics
    Regarding forbidden countries, it’s not forbidden in the Netherlands, yet. They will announce a verdict in a form of a report by the end of 2022 [1]. To give people an option and pink something else over Google Analytics, I have built an alternative, Simple Analytics [2]. It doesn’t use cookies or any form of tracking and you get still the useful data that 80% of the website owners need. [1]... - Source: Hacker News / almost 2 years ago
  • Italian watchdog bans use of Google Analytics
    It is. Most startups in the EU have to use more and more businesses in the EU. The selection is little, so way more changes to succeed if your EU based and serve both markets. I run Simple Analytics [1], which is a privacy-first analytics business from the Netherlands. I see a lot of business from the EU just because we are from the EU as well. [1] https://simpleanalytics.com/?ref=hn. - Source: Hacker News / almost 2 years ago
  • French data protection update: Google Analytics is (still) illegal
    Btw it would be cool if we (https://simpleanalytics.com/) could be added to the alternatives section. Didn't know this subreddit existed for a while, but will try to update once in a while about the state of Google Analytics. There is a lot coming for it. Source: almost 2 years ago
  • An Update in case you missed it
    As an alternative, and im not affiliated with these guys, but simpleanalytics.com has been great for me with their focus on privacy. Source: almost 2 years ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Simple Analytics and Google Marketing Platform, you can also consider the following products

Fathom Analytics - Simple, trustworthy website analytics (finally)

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Google Forms - Simple web forms from Google.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.