Software Alternatives, Accelerators & Startups

Shape.io VS Segment

Compare Shape.io VS Segment and see what are their differences

Shape.io logo Shape.io

PPC budget management software for ad agencies

Segment logo Segment

We make customer data simple.
  • Shape.io Landing page
    Landing page //
    2022-10-25

Shape is a PPC management platform designed for digital marketers and the diverse organizations they run.

Our flexible PPC software program helps digital advertisers better manage and automate campaign budgeting. Our platform offers two-way integrations with Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, Google Display and Video 360, Instagram, and Youtube. Our reporting features allow marketers to optimize and report on their advertising performance directly from Shape.

Our platform:

  • saves PPC advertisers time through intelligent automation and integration
  • drives better client performance and higher revenue with intelligent tools that highlight PPC spend opportunities
  • improves cross-team communication on PPC accounts
  • bridges communication and data gaps across departments
  • provides a toolkit agencies can use to solve specific needs
  • Segment Landing page
    Landing page //
    2023-10-08

Shape.io

Website
shape.io
$ Details
freemium $299.0 / Monthly (Up to $100K in ad spend - discounts available)
Platforms
Browser Windows Cross Platform REST API
Release Date
-

Segment

$ Details
-
Platforms
-
Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

Shape.io videos

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Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to Shape.io and Segment)
Advertising
100 100%
0% 0
Analytics
0 0%
100% 100
PPC
100 100%
0% 0
Data Integration
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Shape.io and Segment

Shape.io Reviews

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Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment should be more popular than Shape.io. It has been mentiond 40 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Shape.io mentions (6)

  • Thinking about how to conceptually differentiate fluid resources in a factory idle/clicker game
    One game you might want to take inspiration from would be shape.io (despite having io in the name it's a steam game instead of a web game, it's not a link) It's factorio with an emphasis on cutting shapes and mashing them together for new shapes. Source: about 1 year ago
  • Software for keeping track of inventory with qr codes for an IT dept at a college?
    I'd also recommend Shape - https://shape.io/. Source: about 1 year ago
  • Google Ads Script for Budget Pacing / Adjustments
    I recommend shape.io it's a life saver. Source: over 1 year ago
  • How to get notified on Overspends/Underspends on PPC Clients
    There are programs that can help you with this. Another commenter posted about shape.io. Source: over 1 year ago
  • What it takes to create 4 Blue belts of Blue Circuits (fully moduled)
    This reminds me of some of my shape.io creations. Source: almost 2 years ago
View more

Segment mentions (40)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Segment.com — Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / 4 months ago
  • We made a tool to detect big signups to your SaaS app. Want to be a beta tester?
    Our app – Upollo – connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: 6 months ago
  • Ledger Live has massive user tracking embedded in it. Here's a fork with all 3rd party trackers removed. See link in comments for context
    Api.segment.io is an API for Twilio for data collection. Source: 6 months ago
  • Best Workflow Automation Software to Streamline Your Development Process
    Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / 10 months ago
  • What is the most overpriced marketing tech on the market?
    I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: about 1 year ago
View more

What are some alternatives?

When comparing Shape.io and Segment, you can also consider the following products

Qwaya - Facebook ads tool for professionals

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Doorboost - Doorboost is an online advertising software enabling users to create, analyze and optimize campaigns on Facebook, Instagram and Google.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

FatTail - FatTail simplifies the entire advertising process, from proposal to billing, and every step in between. 

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.