Software Alternatives, Accelerators & Startups

SEMRush VS Rank Tracker

Compare SEMRush VS Rank Tracker and see what are their differences

SEMRush logo SEMRush

All-in-one Marketing Toolkit for digital marketing professionals.

Rank Tracker logo Rank Tracker

Rank Tracker is an SEO tool for tracking and improving keyword rankings across multiple websites and search engines.
  • SEMRush Landing page
    Landing page //
    2024-08-24
  • Rank Tracker Landing page
    Landing page //
    2023-09-26

SEMRush features and specs

  • Comprehensive SEO Toolkit
    SEMRush provides a wide range of tools for keyword research, competitive analysis, backlink analysis, site audit, and more, making it a one-stop-shop for all SEO needs.
  • Accurate Data
    Known for providing accurate and updated data which is crucial for making informed SEO decisions.
  • Competitive Analysis
    Offers extensive competitor analysis features, helping businesses understand their competitors' strategies and improve their own.
  • In-depth Reports
    Creates detailed reports that offer valuable insights into performance metrics and areas for improvement.
  • User-friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for beginners in SEO.

Possible disadvantages of SEMRush

  • Pricing
    SEMRush pricing can be relatively high, especially for small businesses and freelancers.
  • Learning Curve
    Despite being user-friendly, the sheer depth of features can present a steep learning curve for new users.
  • Data Limits
    Certain features and data exports are limited based on the subscription plan, which can be restrictive for high-volume users.
  • Customer Support
    While customer support is generally good, some users have reported slow response times during peak periods.
  • Occasional Inconsistencies
    Some users have reported occasional inconsistencies in search volume and backlink data.

Rank Tracker features and specs

  • Comprehensive Keyword Research
    Rank Tracker offers extensive keyword research capabilities, enabling users to discover new keyword opportunities and evaluate their competition comprehensively.
  • Accurate Rank Tracking
    The tool provides precise and up-to-date tracking of keyword rankings across multiple search engines, allowing for enhanced monitoring and analysis of SEO performance.
  • Customizable Reports
    Users can generate highly customizable reports that can be tailored to specific needs, making it easier to present data to clients or stakeholders.
  • Integration Capabilities
    Rank Tracker integrates seamlessly with other SEO tools and Google Analytics, providing a holistic view of your SEO efforts and performance metrics.
  • User-Friendly Interface
    The tool features an intuitive and user-friendly interface, making it accessible for both beginners and experienced SEO professionals.
  • Local SEO Tracking
    Rank Tracker includes robust local SEO tracking features, which is essential for businesses targeting specific geographic locations.

Possible disadvantages of Rank Tracker

  • Steep Learning Curve
    Despite its user-friendly interface, some users may find the wide range of features overwhelming, leading to a steep learning curve initially.
  • Subscription Cost
    Rank Tracker is a premium tool and may be considered expensive for small businesses or individual users with limited budgets.
  • Occasional Data Inconsistencies
    Some users have reported occasional discrepancies in ranking data, which may require manual verification to ensure accuracy.
  • Limited Customer Support Options
    While Rank Tracker does offer customer support, options for direct assistance such as phone support are limited, which could be a drawback during urgent situations.
  • Resource Intensive
    The software can be resource-intensive, potentially slowing down your computer when running extensive tasks or large-scale reports.

Analysis of SEMRush

Overall verdict

  • SEMRush is considered an excellent tool for digital marketers due to its wide range of features and reliable data. It is especially beneficial for businesses and marketers who want to enhance their SEO strategies and gain a competitive edge in the digital space. While it can be on the pricier side, the value it provides in terms of actionable insights and enhanced marketing strategies justifies the investment for many users.

Why this product is good

  • SEMRush is a comprehensive digital marketing tool that is highly regarded for its robust features designed to improve online visibility and optimize content marketing strategies. It offers extensive SEO tools, including keyword research, site auditing, competitor analysis, and backlink tracking. Additionally, SEMRush provides tools for PPC campaigns, social media monitoring, and content optimization. Its user-friendly interface and detailed analytics make it a favorite among digital marketers seeking data-driven insights to boost their online performance.

Recommended for

    SEMRush is particularly recommended for SEO specialists, digital marketing agencies, content marketers, and businesses of all sizes who are serious about improving their search engine rankings and digital marketing strategies. It is also suitable for PPC managers and social media strategists who need comprehensive tools for campaign analysis and tracking.

Analysis of Rank Tracker

Overall verdict

  • Rank Tracker is a solid choice for individuals and businesses looking to enhance their SEO strategy. Its blend of in-depth keyword tracking, analysis features, and cost-effectiveness make it a valuable tool for SEO professionals. While there are some criticisms regarding the user interface and occasional data discrepancies, its benefits generally outweigh these issues for most users.

Why this product is good

  • Rank Tracker by Link-Assistant.com is a popular SEO tool known for its ability to track keyword rankings across various search engines. It offers a comprehensive suite of features such as keyword research, SERP analysis, competitor analysis, and customizable reporting. Users appreciate its user-friendly interface and the ability to track unlimited keywords, which can be a major advantage for businesses and agencies managing multiple clients.

Recommended for

    Rank Tracker is ideal for SEO professionals, digital marketing agencies, small to medium-sized businesses, and entrepreneurs who need a reliable and affordable tool for tracking keyword performance and improving their search engine optimization efforts.

SEMRush videos

SEMRush Review 2020 ☑️ Best Keyword Research Tool in 2020? 😱 SEMRush Tutorial

More videos:

  • Tutorial - SEMRush Review 2019 and Full SEMRush Tutorial on How to Use SEMRush
  • Tutorial - SEMRush Review and Tutorial: How Good Is It Really?

Rank Tracker videos

Rank Tracker Review - How To Track EVERYTHING Without Limits!

More videos:

  • Review - SEO Powersuite - Rank Tracker Review & Overview
  • Tutorial - Wincher Rank Tracker - Review and Tutorial (Honest Review)

Category Popularity

0-100% (relative to SEMRush and Rank Tracker)
SEO
95 95%
5% 5
SEO Tools
94 94%
6% 6
Content Marketing
94 94%
6% 6
SEO Monitoring
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SEMRush and Rank Tracker

SEMRush Reviews

  1. fraserstewart
    · CCO at Lyfeguard ·
    Fantastic platform but introduce a ‘starter tier’

    Can’t knock the platform - it’s great. I feel like they should have a paid-for offering at a lower price point, however. Strongly recommend!

  2. Mohit Gupta
    · Small Business Owner at SmokeHub ·
    Easy to use with limited trail but prices are high expensive - Semrush

    Semrush is very popular and next level performance tool which varies competitors, analyzes and tracking of any domain website, which provides you full information what's the position of the website, overall traffic, etc. This tool is easy to use with limited trial 7 days, after the trial ends, has limited features work on free plan. There plans are very expensive, not affordable at purchasing price plans.

    In my experience, semrush is very costly and high level of experience.

    🏁 Competitors: Ahrefs, Moz, SE Ranking, Marketing Miner
    👍 Pros:    Real-time analytics|Excellent features|Simple yet powerful and efficient tool
    👎 Cons:    Pricing is too high|Limited features with free plan.
  3. Dorian Leone
    · Webmaster at Competitive Insight ·
    Great keyword tracking platform, shame they removed the display advertising report

    SEMrush provides a great central hub for adding your websites as projects which can be tracked, audited and measured for visibility over time. I've used the platform across many roles and found the only recent drawback was the removal of their display advertising competitor reports.

    🏁 Competitors: Serpstat

The 16 Best Moz Alternatives for Every Budget 
If you run local SEO campaigns, Semrush has a whole set of tools called Semrush Local that are just for that purpose. You can add this tool kit on to a standard Semrush subscription or purchase it separately.
10 SE Ranking Alternatives in 2025 [Free and Paid]
SEMrush is ideal for users who need a comprehensive suite that goes beyond SEO, including content marketing and PPC management, making it perfect for digital marketers with diverse needs. Its extensive feature set offers a broader range of capabilities compared to SE Ranking.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SEMrush is an all-in-one marketing platform that offers a broader range of tools compared to Moz Pro. SEMrush includes features such as keyword research, site audits, and backlink analysis, but it also extends into content marketing, social media management, and PPC.
Top 5 SEO Automation Tools for Agencies
By now, you’ve seen how each of these top SEO automation tools can help your agency thrive in 2025. The right choice for you depends on your agency’s focus and challenges. If you need to quickly optimize on-page elements at scale, a tool like ClickRank or Alli AI might be your best bet for automating those tasks. If you’re looking for a complete done-for-you AI assistant,...
Screaming Frog Alternative
SemRush - SemRush’s technical SEO tools will allow you to crawl your website similar to Screaming Frog. SemRush also provides comprehensive keyword research tools of course, and a powerful toolset for any SEO. Pricing starts at $139.95 per month for one user.
Source: metamonster.ai

Rank Tracker Reviews

The 16 Best Moz Alternatives for Every Budget 
Rank Tracker is part of the SEO PowerSuite software package I mentioned earlier. Unlike online tools, Rank Tracker requires installation on your computer. This can be inconvenient if you prefer to access your tools from any device.

Social recommendations and mentions

Based on our record, SEMRush seems to be more popular. It has been mentiond 18 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SEMRush mentions (18)

  • SEO 101: A Fun and Easy Guide to Crushing It in Digital Marketing
    Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools like Ahrefs and SEMrush offer advanced keyword research capabilities. 2. Content Excellence Beyond Basics: Craft content that not only targets keywords but provides value and... - Source: dev.to / over 1 year ago
  • Research tools for niche/product competition?
    I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent hours and hours in researching and documenting a list of competitors in different niches. Source: almost 2 years ago
  • The blackout isn’t just for subreddits. Users need to participate too.
    Https://www.similarweb.com/ and https://semrush.com they are not 100% accurate but they are a good indicator. Source: almost 2 years ago
  • How is your content production workflow?
    Each day that I write, I create the post directly in Wordpress. I use Surfer for Content optimization and sometimes SEMrush to help with keyword research, but I’m not super strict about following the suggestions. I try to keep it as natural as possible. Source: about 2 years ago
  • Need to up my SEO game.
    If you're looking to up your SEO game, there are several strategies you can try. One approach is to conduct thorough keyword research to identify the phrases and terms your target audience is using to search for businesses like yours. Tools like SEMrush and SurferSEO can be helpful. From there, you can optimize your website content, including titles, meta descriptions, and body copy, to incorporate these keywords... Source: about 2 years ago
View more

Rank Tracker mentions (0)

We have not tracked any mentions of Rank Tracker yet. Tracking of Rank Tracker recommendations started around Mar 2021.

What are some alternatives?

When comparing SEMRush and Rank Tracker, you can also consider the following products

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

SEO PowerSuite - Get all SEO tools in one pack - download free edition of SEO PowerSuite and get top 10 rankings for your site on Google and other search engines!

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

Surchee - Get instant AI readiness analysis and clear steps to improve your website's performance with AI systems.

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.