Software Alternatives, Accelerators & Startups

SEMRush VS AdTargeting.io

Compare SEMRush VS AdTargeting.io and see what are their differences

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SEMRush logo SEMRush

All-in-one Marketing Toolkit for digital marketing professionals.

AdTargeting.io logo AdTargeting.io

AdTargeting - #1 Free Facebook Interest targeting tool. It enables you to discover hidden or niche interests, and max the ROI of Facebook ad targeting, with millions of daily updates on keyword search and trend database.
  • SEMRush Landing page
    Landing page //
    2024-08-24
  • AdTargeting.io Landing page
    Landing page //
    2023-08-26

AdTargeting is the best free Facebook interests and Google keywords targeting tool. Discover hidden or niche interests or keywords to target massive audiences and help you max the ROI of advertising.

Problem it solves:

⭐️ Exploring more hidden Facebook interests and target fans of competitors

⭐️ Finding the most cost-effective Google keyword for advertising

⭐️ Provide audience analysis reports of targeted interest and analysis reports of keyword

⭐️ Provide popular interests and keywords rankings for quick browsing

⭐️ Find accurate target audience, effectively control ad costs and increase ROI

Our advantage:

⭐️ We focus on the Facebook and Google advertising targeting and analysis based on data. There are 5.13 million keywords and more than 430k interests in AdTargeting which far more than competitors.

⭐️ You can discover hidden and niche interests for Facebook ads and keywords for Google ads in AdTargeting, which haven't been abused and can improve ROI of your advertising.

⭐️ You can get the audience analysis report of each interest to better know your audience and set suitable conditions in Facebook ads.

⭐️ AdTargeting is an online software, there is no need to install plug-ins or download applications, it's easy to use and completely free.

SEMRush features and specs

  • Comprehensive SEO Toolkit
    SEMRush provides a wide range of tools for keyword research, competitive analysis, backlink analysis, site audit, and more, making it a one-stop-shop for all SEO needs.
  • Accurate Data
    Known for providing accurate and updated data which is crucial for making informed SEO decisions.
  • Competitive Analysis
    Offers extensive competitor analysis features, helping businesses understand their competitors' strategies and improve their own.
  • In-depth Reports
    Creates detailed reports that offer valuable insights into performance metrics and areas for improvement.
  • User-friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for beginners in SEO.

Possible disadvantages of SEMRush

  • Pricing
    SEMRush pricing can be relatively high, especially for small businesses and freelancers.
  • Learning Curve
    Despite being user-friendly, the sheer depth of features can present a steep learning curve for new users.
  • Data Limits
    Certain features and data exports are limited based on the subscription plan, which can be restrictive for high-volume users.
  • Customer Support
    While customer support is generally good, some users have reported slow response times during peak periods.
  • Occasional Inconsistencies
    Some users have reported occasional inconsistencies in search volume and backlink data.

AdTargeting.io features and specs

  • Extensive Audience Data
    AdTargeting.io provides a comprehensive database of audience interests and behaviors, which can help advertisers to target their campaigns more effectively.
  • User-Friendly Interface
    The platform offers an intuitive and easy-to-navigate interface, making it accessible for users without a technical background.
  • Custom Targeting Options
    AdTargeting.io allows for detailed customization of audience targeting parameters, enabling more personalized and precise ad campaigns.
  • Integration Capabilities
    The service can integrate with popular advertising platforms, streamlining the process of employing discovered target audiences directly in ad campaigns.
  • Cost Efficiency
    By optimizing ad targeting, businesses can potentially save on advertising costs by reducing waste and improving conversion rates.

Possible disadvantages of AdTargeting.io

  • Limited Advertising Platforms
    While it integrates with major platforms, smaller or niche advertising networks might not be supported by AdTargeting.io.
  • Subscription Costs
    The tool may require a subscription fee, which could be a concern for small businesses or individual advertisers on a tight budget.
  • Learning Curve
    Although the interface is user-friendly, new users may still experience a learning curve when navigating the various targeting options and features.
  • Data Privacy Concerns
    As with any tool that uses audience data, there might be concerns around privacy compliance and the ethical use of personal data.
  • Dependence on Data Accuracy
    The effectiveness of AdTargeting.io heavily relies on the accuracy and timeliness of its data, which can fluctuate and impact campaign performance.

SEMRush videos

SEMRush Review 2020 ☑️ Best Keyword Research Tool in 2020? 😱 SEMRush Tutorial

More videos:

  • Tutorial - SEMRush Review 2019 and Full SEMRush Tutorial on How to Use SEMRush
  • Tutorial - SEMRush Review and Tutorial: How Good Is It Really?

AdTargeting.io videos

AdTargeting- a free Facebook interest and Google keyword targeting tool.

Category Popularity

0-100% (relative to SEMRush and AdTargeting.io)
SEO
100 100%
0% 0
Social Media Marketing
0 0%
100% 100
SEO Tools
100 100%
0% 0
Advertising
0 0%
100% 100

User comments

Share your experience with using SEMRush and AdTargeting.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare SEMRush and AdTargeting.io

SEMRush Reviews

  1. fraserstewart
    · CCO at Lyfeguard ·
    Fantastic platform but introduce a ‘starter tier’

    Can’t knock the platform - it’s great. I feel like they should have a paid-for offering at a lower price point, however. Strongly recommend!

  2. Mohit Gupta
    · Small Business Owner at SmokeHub ·
    Easy to use with limited trail but prices are high expensive - Semrush

    Semrush is very popular and next level performance tool which varies competitors, analyzes and tracking of any domain website, which provides you full information what's the position of the website, overall traffic, etc. This tool is easy to use with limited trial 7 days, after the trial ends, has limited features work on free plan. There plans are very expensive, not affordable at purchasing price plans.

    In my experience, semrush is very costly and high level of experience.

    🏁 Competitors: Ahrefs, Moz, SE Ranking, Marketing Miner
    👍 Pros:    Real-time analytics|Excellent features|Simple yet powerful and efficient tool
    👎 Cons:    Pricing is too high|Limited features with free plan.
  3. Dorian Leone
    · Webmaster at Competitive Insight ·
    Great keyword tracking platform, shame they removed the display advertising report

    SEMrush provides a great central hub for adding your websites as projects which can be tracked, audited and measured for visibility over time. I've used the platform across many roles and found the only recent drawback was the removal of their display advertising competitor reports.

    🏁 Competitors: Serpstat

The 16 Best Moz Alternatives for Every Budget 
If you run local SEO campaigns, Semrush has a whole set of tools called Semrush Local that are just for that purpose. You can add this tool kit on to a standard Semrush subscription or purchase it separately.
10 SE Ranking Alternatives in 2025 [Free and Paid]
SEMrush is ideal for users who need a comprehensive suite that goes beyond SEO, including content marketing and PPC management, making it perfect for digital marketers with diverse needs. Its extensive feature set offers a broader range of capabilities compared to SE Ranking.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SEMrush is an all-in-one marketing platform that offers a broader range of tools compared to Moz Pro. SEMrush includes features such as keyword research, site audits, and backlink analysis, but it also extends into content marketing, social media management, and PPC.
Top 5 SEO Automation Tools for Agencies
By now, you’ve seen how each of these top SEO automation tools can help your agency thrive in 2025. The right choice for you depends on your agency’s focus and challenges. If you need to quickly optimize on-page elements at scale, a tool like ClickRank or Alli AI might be your best bet for automating those tasks. If you’re looking for a complete done-for-you AI assistant,...
Screaming Frog Alternative
SemRush - SemRush’s technical SEO tools will allow you to crawl your website similar to Screaming Frog. SemRush also provides comprehensive keyword research tools of course, and a powerful toolset for any SEO. Pricing starts at $139.95 per month for one user.
Source: metamonster.ai

AdTargeting.io Reviews

  1. An excellent tool for digital marketing

    It's definitely an excellent tool for Facebook interests and Google keywords. It saves me much time searching in the Internet, and I can spy on my competitors audience traffic and target the exact accurate keywords for my ad campaigns. The pro version is totally enough for a good use and the price is affordable.

    🏁 Competitors: Ubersuggest
    👍 Pros:    Massive database|Accurate audience targeting|Rich filters|Easy to use
  2. A quick and efficient tool

    What a wonderful Facebook interest targeting tool! I can easily find the Facebook interest of competitors, which means I can target their fans and obtain the traffic of competitors. It does not require a fee and can save us a lot of advertising research time. I must say that it's very simple and easy to use.

Social recommendations and mentions

Based on our record, SEMRush seems to be a lot more popular than AdTargeting.io. While we know about 18 links to SEMRush, we've tracked only 1 mention of AdTargeting.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SEMRush mentions (18)

  • SEO 101: A Fun and Easy Guide to Crushing It in Digital Marketing
    Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools like Ahrefs and SEMrush offer advanced keyword research capabilities. 2. Content Excellence Beyond Basics: Craft content that not only targets keywords but provides value and... - Source: dev.to / over 1 year ago
  • Research tools for niche/product competition?
    I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent hours and hours in researching and documenting a list of competitors in different niches. Source: almost 2 years ago
  • The blackout isn’t just for subreddits. Users need to participate too.
    Https://www.similarweb.com/ and https://semrush.com they are not 100% accurate but they are a good indicator. Source: almost 2 years ago
  • How is your content production workflow?
    Each day that I write, I create the post directly in Wordpress. I use Surfer for Content optimization and sometimes SEMrush to help with keyword research, but I’m not super strict about following the suggestions. I try to keep it as natural as possible. Source: about 2 years ago
  • Need to up my SEO game.
    If you're looking to up your SEO game, there are several strategies you can try. One approach is to conduct thorough keyword research to identify the phrases and terms your target audience is using to search for businesses like yours. Tools like SEMrush and SurferSEO can be helpful. From there, you can optimize your website content, including titles, meta descriptions, and body copy, to incorporate these keywords... Source: about 2 years ago
View more

AdTargeting.io mentions (1)

  • Facebook Ads is now shit.
    From my experience, the effectiveness of Facebook ads is declining, I try to explore new advertising platforms to explore my cheap audiences. Google Ads/Tiktok ads are really good choices. I found an ad audience targeting tool that helped find low-competition interests that could help improve ad ROI. The name is AdTargeting. Hope my experience can help you. Source: over 3 years ago

What are some alternatives?

When comparing SEMRush and AdTargeting.io, you can also consider the following products

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

InterestExplorer - Discover 1000's of hidden Facebook interests to target.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

Facebook Audience Insights - Learn more about your Facebook audience with the Audience Insights tool. Interactive, Audience Insights allows you to get consumer insights on particular topics.