Sellzone toolbox is designed to help Amazon sellers make the most out of each Amazon product listing by influencing its visibility, traffic, and conversions. Sellzone is brought to you by the Semrush team, and its 12 years of experience in providing solutions for marketers.
Sellzone toolbox contains 7 tools:
Keyword Wizard – Amazon keyword research tool enabling sellers to improve Amazon listing visibility by finding high-volume search terms to rank for.
Traffic Insights – allows you to run reverse ASIN lookup, evaluate and compare Amazon organic and external traffic sources of any product listed on Amazon
PPC Optimizer – helps Amazon sellers launch and manage their Amazon ads campaigns by building the semantic core and tracking the effectiveness.
Product Research – identifies the most profitable products and categories to sell on Amazon, provides the FBA calculator, and shows the breakdown of Amazon fees associated with selling a particular product.
Listing Quality Check - audits listing content for errors and provides advice on improving its performance.
Split Testing - runs automated split testing of product pages, so you can find the best-performing parameters for your listings based on live test data.
Listing Protection - monitors listings of your own or competing products and instantly alerts you of any changes via email or SMS.
Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
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