Software Alternatives, Accelerators & Startups

Segment VS Metaplane

Compare Segment VS Metaplane and see what are their differences

Segment logo Segment

We make customer data simple.

Metaplane logo Metaplane

Metaplane is the Datadog for Data — a data observability tool that continuously monitors your data stack, alerts you when something goes wrong, and provides relevant metadata to help you debug.
  • Segment Landing page
    Landing page //
    2023-10-08
  • Metaplane Landing page
    Landing page //
    2023-07-31

Data Observability for Modern Data Teams

Data teams are often the last to know about data quality issues, finding out only when downstream data consumers complain about broken dashboards. Metaplane solves this problem by continuously monitoring the entire data stack, alerting teams when something goes wrong, and providing context about what caused the issue.

How Metaplane Works

Metaplane is the only data observability tool that is free to try and can be setup in under 10 minutes. After connecting your warehouse, our test engine automatically adds thousands of tests for row counts, freshness, and statistical properties, all without writing a single line of code.

Using your query history, transformation tool and BI tools, Metaplane can construct lineage across your entire data stack. When an issue is spotted, Metaplane will send you an alert to Slack or email and provide context about what may have caused the issue as well as what could be impacted.

Segment

$ Details
-
Platforms
-
Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

Metaplane

$ Details
freemium
Platforms
Snowflake BigQuery Redshift MySQL PostgreSQL Mode Tableau Looker Sigma Dbt
Release Date
-

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Metaplane features and specs

  • Automated Data Monitoring
    Metaplane provides automated monitoring of data pipelines, which helps identify and alert users to data quality issues, enabling quick resolution.
  • Integration Capabilities
    Metaplane integrates with various data stacks, allowing seamless data monitoring across different platforms and tools commonly used in data engineering.
  • Anomaly Detection
    It employs anomaly detection algorithms to proactively detect deviations from expected data patterns, providing insights before major issues occur.
  • User-Friendly Dashboard
    The platform offers an intuitive dashboard that makes it easy for data teams to analyze and visualize data quality trends and insights.
  • Real-Time Alerts
    Real-time alerts help ensure that teams are immediately informed of any critical data issues, facilitating quicker troubleshooting and resolution.

Possible disadvantages of Metaplane

  • Complex Setup for Large Enterprises
    For large organizations with complex data architectures, the setup and configuration might require significant effort and expertise.
  • Pricing Structure
    The pricing may be a concern for smaller teams or startups, as cost could scale with usage and the number of monitored data pipelines.
  • Learning Curve
    New users may face a learning curve when familiarizing themselves with the platform’s features, particularly if they are not accustomed to data monitoring tools.
  • False Positives
    There may be occurrences of false positive alerts, which can lead to alert fatigue if not fine-tuned properly.
  • Limited Customization
    Some users may find that customization options for alerts and monitoring criteria are limited, potentially necessitating more manual oversight in certain cases.

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Metaplane videos

MetaPlane Play to Earn NFT Game | ZPlane is now MetaPlane w/ new partners | Soral Trading

More videos:

  • Demo - Data observability for everyone: A Metaplane Demo (Kevin Hu)
  • Review - MetaPlane: Click-to-Earn Play-to-earn Game Overview

Category Popularity

0-100% (relative to Segment and Metaplane)
Analytics
91 91%
9% 9
Web Analytics
100 100%
0% 0
Developer Tools
0 0%
100% 100
Data Integration
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Metaplane

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Metaplane Reviews

We have no reviews of Metaplane yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Segment seems to be a lot more popular than Metaplane. While we know about 45 links to Segment, we've tracked only 1 mention of Metaplane. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / about 2 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 2 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 3 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 6 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 12 months ago
View more

Metaplane mentions (1)

  • Thoughts around decube.io (data observability and catalog platform)
    After evaluating few solutions in the market: We were in the market to hunt for a solution which will cost under 10k (yearly) considering the cost of opensource will be similar considering DE resource and maintenance cost etc 1. MonteCarlo - Super duper expensive - Unable to hosting in Google Cloud 2. BigEye - Good features 3. Metaplane - Overall good package but when compared to catalog and other features it... Source: about 2 years ago

What are some alternatives?

When comparing Segment and Metaplane, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Telmai - Monitor your customer data quality in real-time

Matomo - Matomo is an open-source web analytics platform

Percival - Percival is a declarative data query and visualization language.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Truth{set} - Measuring the quality of consumer data