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Segment VS Google Cloud PostgreSQL

Compare Segment VS Google Cloud PostgreSQL and see what are their differences

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Segment logo Segment

We make customer data simple.

Google Cloud PostgreSQL logo Google Cloud PostgreSQL

Fully-managed database service
  • Segment Landing page
    Landing page //
    2023-10-08
  • Google Cloud PostgreSQL Landing page
    Landing page //
    2023-09-29

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

Google Cloud PostgreSQL

Website
cloud.google.com
Pricing URL
-
Release Date
-
Edit details

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Google Cloud PostgreSQL features and specs

  • Scalability
    Google Cloud PostgreSQL offers easy scalability for growing databases, allowing you to adjust resources like CPU and RAM without significant downtime.
  • Managed Service
    As a fully managed service, it reduces the overhead of database maintenance tasks such as backups, patching, and updates, allowing developers to focus on application development.
  • High Availability
    It provides high availability configurations with automated failover to ensure that your database is reliable and your application remains uninterrupted.
  • Security
    Offers strong security measures, including encryption at rest and in transit, and integration with Google Cloud's Identity and Access Management (IAM).
  • Integration
    Seamlessly integrates with other Google Cloud services, making it easier to build comprehensive cloud solutions.

Possible disadvantages of Google Cloud PostgreSQL

  • Cost
    The cost can become high compared to other options, especially if your database requirements grow significantly, leading to increased resource allocation.
  • Limited Customization
    Being a managed service, there may be limited ability to customize certain configurations compared to self-hosted PostgreSQL solutions.
  • Vendor Lock-in
    Using Google Cloud services can lead to dependency on their ecosystem, making it challenging to migrate to another platform or cloud provider in the future.
  • Latency
    While Google Cloud provides robust infrastructure, network latency can still be an issue, especially if the service is being accessed from geographically distant regions.
  • Complexity
    Navigating and configuring the myriad of available options in Google Cloud can be complex and requires a certain level of expertise, which might be burdensome for newcomers.

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Google Cloud PostgreSQL videos

No Google Cloud PostgreSQL videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Segment and Google Cloud PostgreSQL)

Segment

Google Cloud PostgreSQL

Analytics
100 100%
Analytics
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Databases
0 0%
Databases
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Google Cloud PostgreSQL

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Google Cloud PostgreSQL Reviews

We have no reviews of Google Cloud PostgreSQL yet.
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Social recommendations and mentions

Based on our record, Segment should be more popular than Google Cloud PostgreSQL. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / about 1 month ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / about 2 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / about 2 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 5 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
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Google Cloud PostgreSQL mentions (7)

  • Kubernetes and Container Portability: Navigating Multi-Cloud Flexibility
    Google Cloud SQL for MySQL (for managed MySQL) or Google Cloud SQL for PostgreSQL (for managed PostgreSQL). - Source: dev.to / about 1 month ago
  • Top 8 Managed Postgres Providers
    This is Google's managed service for databases that makes it easier to set up, maintain, and manage PostgreSQL databases on Google Cloud. - Source: dev.to / 9 months ago
  • Questions about 'databaseing' on the Cloud
    For a small database you don't need Snowflake. You need Postgres or MySQL. Power BI for visualizing data seems fine. For entering data you can use Airforms. Source: almost 2 years ago
  • Distributed Managed PostgreSQL Database Alternatives in the Cloud
    PostgreSQL is an open-source relational database, used by many companies, and is very common among cloud applications, where companies prefer an open-source solution, supported by a strong community, as an alternative to commercial database engines. The simplest way to run the PostgreSQL engine in the cloud is to choose one of the managed database services, such as Amazon RDS for PostgreSQL or Google Cloud SQL... - Source: dev.to / about 2 years ago
  • Get data from Cloud SQL with Python
    For the database, I used Cloud SQL, which is a managed database service from Google Cloud Platform (GCP). This GCP product provides a cloud-based alternative to MySQL, PostgreSQL and SQL Server databases. The great advantage of Cloud SQL is that it is a managed service, that is, you do not have to worry about some tasks related to the infrastructure where the database will run, tasks such as backups, maintenance... - Source: dev.to / almost 3 years ago
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What are some alternatives?

When comparing Segment and Google Cloud PostgreSQL, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Supabase - An open source Firebase alternative

Matomo - Matomo is an open-source web analytics platform

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

pREST - A fully RESTful API from any existing PostgreSQL database written in Go

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