Software Alternatives, Accelerators & Startups

Segment VS Apigee

Compare Segment VS Apigee and see what are their differences

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Segment logo Segment

We make customer data simple.

Apigee logo Apigee

Intelligent and complete API platform
  • Segment Landing page
    Landing page //
    2023-10-08
  • Apigee Landing page
    Landing page //
    2023-05-08

Segment

Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Apigee features and specs

  • Robust API Management
    Apigee offers comprehensive API management capabilities, including API design, development, security, analytics, and lifecycle management. This makes it a powerful platform for managing complex API ecosystems.
  • Security Features
    Apigee includes a variety of robust security features such as OAuth, JWT validation, and threat protection, ensuring that APIs are secure from potential threats and unauthorized access.
  • Scalability
    As part of Google Cloud, Apigee is built to scale easily. It can handle large volumes of API requests effortlessly, making it suitable for both small businesses and large enterprises.
  • Analytics and Monitoring
    Apigee provides detailed analytics and monitoring tools that give insight into API usage, performance, and error rates. These insights help in optimizing and troubleshooting APIs systematically.
  • Developer Portal
    Apigee includes a customizable developer portal where developers can register, discover, and test APIs, enhancing the developer experience and fostering community engagement.
  • Seamless Integration
    Apigee integrates well with other Google Cloud services as well as third-party applications, providing a unified environment for various cloud services.
  • Policy-Driven Approach
    Apigee’s policy-driven approach allows users to implement complex logic and transformations on APIs through configuration rather than code, streamlining the development process.

Possible disadvantages of Apigee

  • Cost
    Apigee can be expensive, especially for startups and small businesses. The pricing model is generally suited for larger enterprises with significant API traffic.
  • Complex Setup
    Setting up Apigee can be complex and may require a steep learning curve for those new to API management platforms. This can result in longer onboarding times and higher initial setup costs.
  • Performance Overhead
    The extensive features and policies offered by Apigee can introduce performance overhead that might affect API response times, especially if not configured correctly.
  • Limited Customization of Analytics
    While Apigee provides comprehensive analytics out-of-the-box, the customization options for these analytics are somewhat limited compared to more flexible, dedicated analytics platforms.
  • Dependency on Google Cloud
    While integration with Google Cloud services is a pro, it also means that Apigee is more beneficial within the Google ecosystem, potentially limiting its attractiveness for businesses using other cloud platforms.
  • Vendor Lock-in
    Using Apigee could lead to a level of vendor lock-in, making it complex and potentially cost-prohibitive to switch to another API management solution once fully integrated.
  • Overhead for Simple Use-Cases
    For simpler API management needs, Apigee might be overkill, introducing unnecessary complexity and cost, when a lighter, more straightforward solution might suffice.

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Analysis of Apigee

Overall verdict

  • Apigee is considered a strong choice for API management, especially for organizations looking for an enterprise-grade solution with extensive features for analytics, security, and lifecycle management.

Why this product is good

  • Apigee, a platform offered by Google Cloud, is highly regarded for its comprehensive API management capabilities. It provides robust tools for analytics, security, and monetization, making it suitable for large enterprises that need to manage complex API ecosystems. Apigee's integration with Google Cloud adds additional value by offering scalability, reliability, and access to Google's machine learning and cloud services.

Recommended for

  • Large enterprises with complex API ecosystems
  • Organizations needing advanced analytics and monitoring capabilities
  • Businesses looking to integrate their API management with Google Cloud services
  • Teams that prioritize security and monetization features in API management

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Apigee videos

Apigee Edge: Analytics Demo

More videos:

  • Review - Using Apigee Edge to create and publish APIs that developers love (Google Cloud Next '17)
  • Review - Manage the full API lifecycle with Apigee Edge API platform (Google Cloud Next '17)

Category Popularity

0-100% (relative to Segment and Apigee)
Analytics
100 100%
0% 0
API Tools
0 0%
100% 100
Web Analytics
100 100%
0% 0
APIs
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Apigee

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Apigee Reviews

Top 9 MuleSoft Alternatives & Competitors in 2024
Apigee, one of the prominent MuleSoft alternatives, stands out as a powerhouse for your team looking for unparalleled integration and automation capabilities. Designed with simplicity and efficiency, Apigee empowers you to streamline processes, enhance connectivity, and propel digital transformation forward.
Source: www.zluri.com
Top 10 Best API Management Tools with Feature Comparison
With Apigee API management solutions, the developers can build and deliver the applications.
15 Best Postman Alternatives for Automated API Testing [2022 Updated]
Apigee is an excellent alternative to Postman if you want to try an API tool. This platform helps develop and manage APIs by later fronting services with a proxy. Apigee has two significant components called services and runtime, where services enable API proxies’ creation, management, and deployment. Meanwhile, Apigee runtime is a collection of runtime services. It allows...
Source: testsigma.com
15 BEST SoapUI Alternatives (2022 Update)
Apigee is a cross-cloud API testing tool. It allows the user to measure and test API performance, supports and build API using other editors like Swagger. It offers security and governance policies across all APIs.
Source: www.guru99.com
API Testing with Postman and Postman Alternatives
Apigee is a cross-cloud API testing tool that allows users to measure and test API performance, supports, and builds API using other editors like Swagger. Apigee is one of the leaders in the Gartner Magic Quadrant 2019 for Full Lifecycle API Management for the fourth consecutive time.

Social recommendations and mentions

Based on our record, Segment should be more popular than Apigee. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / 2 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 3 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 3 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 6 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 12 months ago
View more

Apigee mentions (21)

View more

What are some alternatives?

When comparing Segment and Apigee, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Postman - The Collaboration Platform for API Development

Matomo - Matomo is an open-source web analytics platform

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

RapidAPI for Mac - Paw is a REST client for Mac.