Software Alternatives, Accelerators & Startups

Scoop.it VS Marketo

Compare Scoop.it VS Marketo and see what are their differences

Scoop.it logo Scoop.it

Feed your Content Marketing needs

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Scoop.it Landing page
    Landing page //
    2023-01-14

Scoop.it helps Professionals and Enterprises optimize their content marketing ROI through content curation.

Its mission is to make it easy to collect, organize and share knowledge (in the form of web content).

Scoop.it helps people discover content on specific topics, enrich selected content to add value and perspective (by adding a commentary), organize it and distribute it to a public or private, controlled audience.

Publishing by curation with Scoop.it is generally implemented for one of the following purposes:

  • Content-centric: as a way to acquire, organize and share knowledge
  • Community centric: as a means to engage a community on specific interests
  • People-centric: as a means to demonstrate thought leadership
  • Marketo Landing page
    Landing page //
    2023-07-17

Scoop.it videos

Discover Scoop.it in 5 min!

More videos:

  • Review - What is Scoop.it & Why Use? - Best Social Media Bookmarking Site
  • Tutorial - Scoop.It Tutorial

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Scoop.it and Marketo)
Content Marketing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Digital Publishing
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Scoop.it and Marketo

Scoop.it Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Scoop.it and Marketo, you can also consider the following products

Joomag - Joomag is the all-in-one digital publishing platform empowering businesses large and small to create, distribute, track, and monetize their interactive content.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

UpContent - UpContent is a content discovery tool that helps businesses to drive meaningful conversations with their audiences.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Skyword - Apply the art and science of content marketing to your growth strategy. Digital content provider services backed by advanced content marketing software.

Pardot - Salesforce B2B marketing automation