Software Alternatives, Accelerators & Startups

Salesforce Platform VS Marketo

Compare Salesforce Platform VS Marketo and see what are their differences

Salesforce Platform logo Salesforce Platform

Salesforce Platform is a comprehensive PaaS solution that paves the way for the developers to test, build, and mitigate the issues in the cloud application before the final deployment.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Salesforce Platform Landing page
    Landing page //
    2023-06-05
  • Marketo Landing page
    Landing page //
    2023-07-17

Salesforce Platform videos

Salesforce Platform Overview (1)

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Salesforce Platform and Marketo)
Cloud Computing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Cloud Hosting
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Salesforce Platform and Marketo

Salesforce Platform Reviews

3 easy app makers you can start on today
Salesforce Platform: If you use the popular customer relationship management system, Salesforce’s low-code tools allow you to build custom apps that can include AI and connect with the company’s various cloud services.

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Salesforce Platform and Marketo, you can also consider the following products

Google App Engine - A powerful platform to build web and mobile apps that scale automatically.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Dokku - Docker powered mini-Heroku in around 100 lines of Bash

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Google Cloud Functions - A serverless platform for building event-based microservices.

Pardot - Salesforce B2B marketing automation