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Salesforce Journey Builder VS Marketo

Compare Salesforce Journey Builder VS Marketo and see what are their differences

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Salesforce Journey Builder logo Salesforce Journey Builder

Journey Builder empowers you to guide customers on 1:1 journeys across channels and devices to deliver the right digital marketing solution, via the right channel.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Salesforce Journey Builder Landing page
    Landing page //
    2023-05-05
  • Marketo Landing page
    Landing page //
    2023-07-17

Salesforce Journey Builder videos

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Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Salesforce Journey Builder and Marketo)

Salesforce Journey Builder

Marketo

Email Marketing
4 4%
Email Marketing
96% 96
Marketing Automation
4 4%
Marketing Automation
96% 96
Digital Marketing
100 100%
Digital Marketing
0% 0
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Salesforce Journey Builder and Marketo

Salesforce Journey Builder Reviews

We have no reviews of Salesforce Journey Builder yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing Salesforce Journey Builder and Marketo, you can also consider the following products

Adobe Campaign - Adobe Campaign provides campaign, offer, and personalization management capabilities.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Acquia Journey - Acquia Journey is an omnichannel tool that allows marketers to listen and learn from customers so they can craft a sequence of personalized touchpoints and trigger what they will see next.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Avaya Oceana - Customer Journey Analytics

Pardot - Salesforce B2B marketing automation

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