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Recapture VS Marketo

Compare Recapture VS Marketo and see what are their differences

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Recapture logo Recapture

Abandoned cart recovery and email marketing for Shopify, WooCommerce, BigCommerce, Magento and more. Give us 5 min and we'll give you a 10+% boost in revenue. Recovered over $246 million since 2015 for stores of all sizes.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Recapture Main Dashboard
    Main Dashboard //
    2024-04-21
  • Recapture Landing page
    Landing page //
    2022-07-13
  • Recapture Easy to Read Analytics Reports
    Easy to Read Analytics Reports //
    2024-04-21
  • Recapture Drag and Drop Email Editor
    Drag and Drop Email Editor //
    2024-04-21

Recapture increases revenue, reduces abandonment, without adding complexity by:

Boost revenue quickly

  • We boost the average store's revenue by 10% or more, and that's just for abandoned carts. Not too shabby for 5 min of work.

Painlessly recover abandoned carts

  • All SMS + emails come pre-configured, with best practices baked in. Editing content is so easy, your computer-phobic uncle could do it

Recover lost revenue easily

  • We've recovered over $260,000,000 to date for stores just like yours. No risk, 15-day trial. Easy 5 minute setup.

Recapture is easy to use. No complex workflows to configure. Great customer support. Quick to get started. Effective for your store.

  • Marketo Landing page
    Landing page //
    2023-07-17

Recapture

Website
recapture.io
Pricing URL
Official Recapture Pricing
$ Details
freemium $39.0 / Monthly (Recover up to $2,500/month of additional sales)
Platforms
Shopify BigCommerce WooCommerce Magento EasyDigitalDownloads Restrict Content Pro Ecwid
Release Date
2015 July
Edit details

Marketo

Website
uk.marketo.com
Pricing URL
Official Marketo Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Recapture features and specs

  • Abandoned Cart Recovery: Yes
  • Post Purchase Campaigns: Yes
  • Winbacks Emails: Yes
  • Welcome Series: Yes
  • Broadcast Campaigns: Yes
  • Analytics Dashboard: Yes
  • Detailed Reports: Yes
  • Popups to collect emails & SMS: Yes
  • SMS messaging: Yes
  • A/B testing: Yes
  • Amazing Customer Support: Yes

Marketo features and specs

No features have been listed yet.

Recapture videos

+ Add

Recapture Explainer Video

More videos:

  • Review - Justin Cener reviews Recapture

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Recapture and Marketo)

Recapture

Marketo

Email Marketing
5 5%
Email Marketing
95% 95
Email Marketing Platforms
5 5%
Email Marketing Platforms
95% 95
Marketing Automation
0 0%
Marketing Automation
100% 100
Newsletter Marketing
100 100%
Newsletter Marketing
0% 0

Questions and Answers

As answered by people managing Recapture and Marketo.

Which are the primary technologies used for building your product?

Recapture's answer

NodeJS, React, MongoDB, AWS

How would you describe your primary audience?

Recapture's answer

Ecommerce stores making between 5,000 and 160,000 USD per month who don't want an agency or a lot of complexity in their email marketing solution.

Why should a person choose your product over its competitors?

Recapture's answer

Excellent customer support, ease of use to setup and run, no agency needed to maintain your email marketing

Who are some of the biggest customers of your product?

Recapture's answer

  • Carved
  • Evil Controllers
  • Polywood
  • Peloton
  • And many, many more

User comments

Share your experience with using Recapture and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Recapture and Marketo

Recapture Reviews

We have no reviews of Recapture yet.
Be the first one to post

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing Recapture and Marketo, you can also consider the following products

SendPulse - Maximizing e-mail marketing open rates automatically

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Care Cart - Care Cart is an abandoned cart recovery application that converts Shopify store's abandoned carts.

Pardot - Salesforce B2B marketing automation

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