Software Alternatives, Accelerators & Startups

Qwaya VS Backbone.js

Compare Qwaya VS Backbone.js and see what are their differences

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Qwaya logo Qwaya

Facebook ads tool for professionals

Backbone.js logo Backbone.js

Give your JS App some Backbone with Models, Views, Collections, and Events
  • Qwaya Landing page
    Landing page //
    2022-11-05

Qwaya is a self service Facebook advertising tool for performance marketers and other sophisticated advertisers. It's powerful features and nice web interface helps you run Facebook campaigns more efficient with less effort. The pricing is a simple mothly flat fee starting at $79/month which makes it highly affordable compared to other providers. Collaborative plans for marketing teams and agencies also available.

  • Backbone.js Landing page
    Landing page //
    2018-09-30

Qwaya features and specs

  • User-friendly Interface
    Qwaya features an intuitive and easy-to-navigate interface that simplifies the ad management process, even for beginners.
  • Advanced Scheduling Options
    Users can create detailed schedules for their ads with start and end times, allowing for better control and timing of ad campaigns.
  • Ad Creation and Management
    Qwaya provides robust tools for creating, duplicating, and managing multiple ad sets efficiently, saving time and effort.
  • Performance Tracking
    Detailed analytics and performance tracking tools help users measure the success of their campaigns and make data-driven decisions.
  • A/B Testing
    The platform supports A/B testing, enabling users to test different versions of their ads to determine the most effective approach.
  • Collaboration Features
    Qwaya allows multiple team members to collaborate on ad campaigns, streamlining workflow and improving team efficiency.
  • Affordable Pricing
    Compared to some other ad management tools, Qwaya offers competitive pricing plans that cater to various budgets.

Possible disadvantages of Qwaya

  • Learning Curve
    While user-friendly, some advanced features may have a learning curve for less experienced users, requiring time to fully understand and utilize.
  • Limited to Facebook and Instagram
    Qwaya primarily focuses on Facebook and Instagram ads, limiting its usefulness for campaigns on other social media platforms.
  • Lacks Real-time Support
    Qwaya does not offer 24/7 customer support, which can be an issue if problems arise outside of regular business hours.
  • No Native Mobile App
    Qwaya does not have a native mobile app, making it less convenient to manage ad campaigns on the go.
  • Occasional Bugs
    Users have reported occasional bugs and glitches within the platform that can disrupt the ad creation and management process.
  • Customization Limitations
    Some users find the customization options for ad templates and reports to be somewhat limited compared to other tools.

Backbone.js features and specs

  • Lightweight
    Backbone.js is minimal and lightweight, which means it has a small footprint and adds very little overhead to your project.
  • Flexibility
    Backbone.js provides a flexible structure to developers by allowing them to build their own MVC or MVP architectures using models, views, collections, and routers.
  • Ease of Integration
    Backbone.js can be easily integrated with other libraries and frameworks, such as jQuery or underscore.js, enhancing its capabilities without much difficulty.
  • Large Community
    Backbone.js has been around for a long time, resulting in a large community and a plethora of plugins and extensions that can be leveraged.
  • Detailed Documentation
    The official site offers comprehensive documentation which includes tutorials, examples, and a detailed API reference, aiding developers to understand and utilize the library efficiently.

Possible disadvantages of Backbone.js

  • Steeper Learning Curve
    New developers might find Backbone.js difficult to learn due to its non-opinionated nature and lack of enforced structure.
  • Sparse In-Built Features
    Backbone.js provides only the basic building blocks, requiring developers to write more boilerplate code or rely on external libraries for additional functionalities.
  • Outdated
    As newer frameworks and libraries (like React, Vue, and Angular) have emerged with more robust features and better performance, Backbone.js has somewhat fallen out of favor in modern development practices.
  • Event Binding Complexity
    Managing event bindings in Backbone.js can become complex and sometimes messy in large applications, which can lead to difficult maintenance and debugging.
  • Limited Two-Way Data Binding
    Backbone.js does not provide two-way data binding out-of-the-box, unlike other frameworks such as Angular, necessitating additional code to sync views and models.

Analysis of Qwaya

Overall verdict

  • Qwaya is a solid choice for businesses and marketers looking for a robust and efficient tool to enhance their Facebook and Instagram advertising efforts. It's particularly useful for users who need advanced features and reporting capabilities to fine-tune their social media ad strategies. However, it may be considered somewhat expensive for smaller businesses or those with limited marketing budgets.

Why this product is good

  • Qwaya is a tool designed specifically for creating and managing Facebook and Instagram ads. It offers a variety of features such as ad scheduling, A/B testing, campaign tracking, and collaboration tools. This makes it particularly appealing to digital marketers who rely heavily on social media platforms for advertising. Its user-friendly interface and integration capabilities with Google Analytics give users powerful insights into their ad performances, which they can use to optimize their campaigns.

Recommended for

    Qwaya is best suited for digital marketing teams, agencies, and businesses that have a strong focus on paid social media advertising. It's recommended for users who require advanced scheduling and testing features, and those who are looking for a platform that can handle multiple ads and campaigns simultaneously. It is also a good option for marketers who need to collaborate on ad projects or who require detailed analytical tools to improve their ad performance.

Qwaya videos

[Tool Review] How Qwaya Makes My Ads More Profitable

More videos:

  • Review - Qwaya
  • Review - Qwaya Review and Support Talk with Joanna **must watch**

Backbone.js videos

Introduction to Backbone.js

More videos:

  • Review - Introduction to Backbone.js
  • Review - Backbone.js Code Review w Backbone.js Mentor Jonathon

Category Popularity

0-100% (relative to Qwaya and Backbone.js)
Advertising
100 100%
0% 0
JavaScript Framework
0 0%
100% 100
Marketing Platform
100 100%
0% 0
Javascript UI Libraries
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Qwaya and Backbone.js

Qwaya Reviews

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Backbone.js Reviews

20 Next.js Alternatives Worth Considering
A veteran on the scene, Backbone.js is all about giving structure to your JavaScript-heavy applications. It’s standing the test of time, enabling you to keep your data logic and display logic neatly side by side, all while being lightweight.
9 Best JavaScript Frameworks to Use in 2023
Backbone.js is based on the Model View Controller (MVC) design pattern. The library supports seven components: Models, Views, Collections, Routers, Events, Sync, and Options. Backbone.js also provides an asynchronous communication layer that allows the application to communicate with a backend service.
Source: ninetailed.io
JavaScript: What Are The Most Used Frameworks For This Language?
Backbone.JS is a lightweight JavaScript library that provides a framework for developing structured and scalable web applications. It offers a set of tools for building client-side applications that interact with RESTful APIs. Backbone.JS is well-suited for developing single-page applications (SPAs) where most of the user interface is rendered in the browser, rather than...
Source: www.bocasay.com
20 Best JavaScript Frameworks For 2023
Backbone.js is a JavaScript-based framework that connects to an API via a RESTful JSON interface. Backbone.js is known for being small and light because it only requires jQuery and one JavaScript library, Underscore.js, to use the entire library.
Top JavaScript Frameworks For Mobile App Development
Backbone JS is a JavaScript framework based on the MVP app design. As the name suggests, it acts as a strong backbone to your project. It is lightweight in nature and hence, is considered ideal for developing single-page applications. It offers a simplistic frontend and makes the best use of JavaScript functions.
Source: medium.com

Social recommendations and mentions

Based on our record, Backbone.js seems to be more popular. It has been mentiond 17 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Qwaya mentions (0)

We have not tracked any mentions of Qwaya yet. Tracking of Qwaya recommendations started around Mar 2021.

Backbone.js mentions (17)

  • JavaScript Views, the Hard Way – A Pattern for Writing UI
    Https://backbonejs.org/#View There is also a github repo that has examples of MVC patterns adapted to the web platform. - Source: Hacker News / about 2 months ago
  • JavaScript evolution: From Lodash and Underscore to vanilla
    Underscore was created by Jeremy Ashkenas (the creator of Backbone.js) in 2009 to provide a set of utility functions that JavaScript lacked at the time. It was also created to work with Backbone.js, but it slowly became a favorite among developers who needed utility functions that they could just call and get stuff done with without having to worry about the inner implementations and browser compatibility. - Source: dev.to / 6 months ago
  • React is 10 years old
    Got it thanks for the context. I've read the web app and it seems to me it is just https://backbonejs.org/ re-written in Typescript and allows JSX. I'm very certain Typescript and JSX will have improved the DX for Backbone like apps, but it doesn't address all of the other issues that teams had with Backbone. e.g. Cyclical event propagation, state stored in the DOM (i.e. Appendchild is error prone in large code... - Source: Hacker News / about 2 years ago
  • Just Simply – Stop saying how simple things are in our docs
    Even further nowadays, docs are created using Docusaurus. I don't have problem with it but documentation should be good (eye) friendly than easy to write. Why not be creative while writing docs such as - Backbone.js - https://backbonejs.org Or https://backbonejs.org/docs/backbone.html as code annotation. - Source: Hacker News / about 2 years ago
  • The Emperor's New Library
    What we see, a decade ago, are that many of the "popular" libraries, frameworks, and methods, not surprisingly, have gone by the wayside, a lot that have remained in current code as difficult-to-removemodernize legacy cruft (Bower, Gulp, Grunt, Backbone, Angular 1, ...), and then we have the small minority that are still here. Some that remain have had their utility lessened/questioned by platform and language... - Source: dev.to / over 2 years ago
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What are some alternatives?

When comparing Qwaya and Backbone.js, you can also consider the following products

AdEspresso - Optimize your Facebook Ads Easily, Like Morning Coffee

AngularJS - AngularJS lets you extend HTML vocabulary for your application. The resulting environment is extraordinarily expressive, readable, and quick to develop.

4C Insights - 4C Insights is a social advertising and analytics platform for TV and digital media.

ExpressJS - Sinatra inspired web development framework for node.js -- insanely fast, flexible, and simple

AdNabu - AdNabu is a Google Ads PPC automation software.

ember.js - A JavaScript framework for creating ambitious web apps