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Qualtrics VS Brand24

Compare Qualtrics VS Brand24 and see what are their differences

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Qualtrics logo Qualtrics

Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.
  • Qualtrics Landing page
    Landing page //
    2023-07-27
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

Qualtrics

Website
qualtrics.com
Pricing URL
Official Qualtrics Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Brand24

Website
brand24.com
Pricing URL
Official Brand24 Pricing
$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January
Edit details

Qualtrics features and specs

No features have been listed yet.

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Qualtrics videos

No Qualtrics videos yet. You could help us improve this page by suggesting one.

+ Add video

Brand24 videos

+ Add

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Category Popularity

0-100% (relative to Qualtrics and Brand24)

Qualtrics

Brand24

Surveys
100 100%
Surveys
0% 0
Reputation Management
0 0%
Reputation Management
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Social Media Marketing
0 0%
Social Media Marketing
100% 100

Questions and Answers

As answered by people managing Qualtrics and Brand24.

What makes your product unique?

Brand24's answer:

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer:

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer:

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer:

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer:

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Qualtrics and Brand24. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Qualtrics and Brand24

Qualtrics Reviews

10 Best Customer Feedback Tools in 2024 – Comparison | Updated List
Qualtrics is one of the most famous experience management companies and has intelligent user feedback tools in its array. It allows you to collect feedback at every meaningful touchpoint and instantly interpret their comments. Using Qualtrics, you can start conversations with customers on any channel and convert their feedback into insights that help improve customer...
Source: www.surveysensum.com
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Qualtrics is a survey tool designed for enterprises. This means their pricing is less competitive than that of Typeform. Qualtrics also requires a higher level of sophistication, and there is a steeper learning curve to using the tool.
Source: survicate.com
27 Best Typeform Alternatives In 2022 (Free & Paid)
The major drawback of Qualtrics is that it's both expensive and has a certain learning curve. Thus, if you're an individual or a small business, Qualtrics's most definitely going to be an overkill for your needs.
Source: marketsplash.com
11 Best Typeform Alternatives to Check-in 2022
Qualtrics is another TypeForm competitor that pushes the boundaries of what a survey and feedback tool can accomplish. With over 100 question types and tons of survey templates paired having survey logic and email triggers, it is ideal for customer feedback surveys. The real-time analysis tool of Qualtrics also allows users to export the results to either CVS or SPSS, this...
Source: qualaroo.com
15 Best SurveyMonkey Alternatives in 2022
One of Qualtrics’ clients, BMW, was looking to create a seamless customer experience. The team at BMW North America employed Qualtrics XM to explore new workflows existing within the company and make dealerships more customer-centric.
Source: qualaroo.com

Brand24 Reviews

Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
Source: blog.hubspot.com
The best free and paid online monitoring tools for PR right now
Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...
Source: resolution.coveragebook.com

Social recommendations and mentions

Based on our record, Qualtrics seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Qualtrics mentions (11)

  • Qualtrics studies don't load unless you use incognito mode
    I use Adblock Plus on Firefox, and what I had to do was add qualtrics.com to the "Allowlisted websites" area. Source: 12 months ago
  • /r/mturk Daily Discussion - June 01, 2023
    I had the same problem. It looks like it was related to my ad blocker (I use Adblock Plus). Adding qualtrics.com to its allowed list resolved the issue. Source: 12 months ago
  • Ad Blocker
    It doesnt matter really, However in some HIT's an ad blocker can actually keep the page from loading. I had a few instances where the page loaded nothing because I guess the ad blocker detected it as an ad. You can always whitelist worker.mturk.com and also qualtrics.com links in your ad blocker and still keep the ad blocker on. I use Ublock origin and I have the same links whitelisted so the ad blocker doesnt... Source: about 1 year ago
  • Benin Objects of Brighton Museum - Survey
    My blockers seem to hate qualtrics.com. Source: about 1 year ago
  • Study on Formula E. Just 90 people left. Please help us (+18)
    We are a group of students at University and we're studying Formula E and its marketing. We are currently running a study about how different types of ads affect user engagement. We would love to invite you to participate in our survey. It is a very short survey and should take about 5 minutes to complete it. We have made use of https://qualtrics.com/ to design our survey and the survey will be entirely anonymous.... Source: over 1 year ago
View more

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

What are some alternatives?

When comparing Qualtrics and Brand24, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Google Forms - Simple web forms from Google.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

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