Software Alternatives, Accelerators & Startups

Pulno VS Optimizely

Compare Pulno VS Optimizely and see what are their differences

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Pulno logo Pulno

SEO Audit and Website Analysis. Pull up your SEO.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Pulno Landing page
    Landing page //
    2021-07-20

Created by the team of SEO experts, Pulno is an SEO audit and website analysis tool that merges in-depth website analyses with easy-to-follow tips in order to help gain visibility, traffic and rank better in search engines. The tool can identify and analyze more than 100 different parameters including performance, broken links, broken graphics, no alternative descriptions, linking level and content issues. In addition to that, it also monitors all the implemented changes, tracks unwanted modifications and allows customers to maintain control over their websites. Pulno is also equipped with Unique Content Analyzer which checks for duplicate content off-site and on-site.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Pulno features and specs

  • Comprehensive Site Analysis
    Pulno provides an in-depth analysis of your website, including SEO audits, performance checks, and content evaluation. This helps in identifying a wide range of issues that could impact your site's performance.
  • User-Friendly Interface
    The platform features a user-friendly interface that makes it easy for users to navigate through different tools and reports, even if they are not tech-savvy.
  • Detailed Reporting
    Pulno offers detailed and customizable reports that can be easily understood and shared with team members, making it easier to monitor progress and make necessary adjustments.
  • Frequent Updates
    The tool is regularly updated to accommodate the latest SEO practices and algorithms, ensuring that users always have access to the most current information.
  • Integration Capabilities
    Pulno can integrate with other platforms and tools, making it easier to incorporate into your existing workflow and improve overall efficiency.

Possible disadvantages of Pulno

  • Pricing
    While Pulno offers a variety of features, its pricing can be a bit high for small businesses or individual users compared to other SEO tools on the market.
  • Learning Curve
    Despite its user-friendly interface, the breadth of features can be overwhelming to new users, requiring some time to fully understand and utilize all the tools effectively.
  • Limited Free Plan
    The free plan available on Pulno is quite limited in terms of features and functionalities, which may not be sufficient for users looking to explore the tool's full capabilities.
  • Support
    Some users have reported that customer support can be sluggish at times, which can be a drawback when immediate assistance is needed.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of Pulno

Overall verdict

  • Pulno is a reliable and effective tool for website optimization and analysis. Its user-friendly interface and detailed reports make it a valuable resource for both beginners and experienced web developers or SEO professionals.

Why this product is good

  • Pulno is considered a good tool due to its comprehensive website analysis capabilities. It offers features such as SEO audits, website structure analysis, and performance checks, which can be valuable for optimizing website performance and search engine rankings. The tool also provides actionable insights and suggestions, which can help users improve their site's user experience and technical aspects.

Recommended for

  • Website developers looking to improve site performance
  • SEO professionals seeking insights to enhance search rankings
  • Business owners who want to optimize their online presence
  • Digital marketers aiming to boost website traffic and engagement

Pulno videos

How to use Pulno

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Pulno and Optimizely)
SEO Tools
100 100%
0% 0
A/B Testing
0 0%
100% 100
SEO
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pulno and Optimizely

Pulno Reviews

  1. One tool to rule them all

    Although daunting at first glance, Pulno soon became my best friend. There is a lot to grasp but there is no unnecessary information. Everything you see is there to help with detailed descriptions of issues, hand icons with colors showing severity of problems on your website. Additional help hidden in tooltips, and more. This tool is like an army knife - it has everything you need.

    👍 Pros:    Content analyzer|Backlink checker|Integration with gsc|Website structure visualization|Hundreds of parameters checked
    👎 Cons:    Lots of reading|Daunting at first glance
  2. Incredible potential

    It is a real gem. Pulno checks incredbile amount of parameters and also gives you tips on how to deal with the found issues. There are tooltips with not only explanation but also links to more materials and a list of pages affected by a certain issue. There are different tools featured too like Website Structure Visualization where you can SEE how does your website look like or Backlink Checker or Content Analyzer or a tool that let's you monitor changes on your site. On top of that you can integrate Pulno with GSC granting data in a whole new level.

  3. Melanie Auckland
    · Marketing Specialist at ScienTech ·
    Plethora of functions

    This tool is equipped with incredible number of useful functions. Just to name a few: Backlinks Analyzer; Duplicate Content (on-site and off-site!) Analyzer; Integration with GSC. You can check every single parameter of your website: empty headings, title tags, missing keywords, broken images, broken links and more. Moreover, it allows you to monitor the changes on your website so you can react hastily.

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

What are some alternatives?

When comparing Pulno and Optimizely, you can also consider the following products

Checkbot - Checkbot will boost the SEO, speed and security of your site by checking you're following 50+ web best practices. Browser extension with free and paid plans.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Xenu's Link Sleuth - Xenus Link Sleuth checks Web sites for broken links.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Screaming Frog SEO Spider - The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links...

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.