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PubMatic VS Appodeal

Compare PubMatic VS Appodeal and see what are their differences

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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

PubMatic logo PubMatic

PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Appodeal logo Appodeal

Appodeal is a supply-side platform for mobile apps, that serves and protects publishers rather than advertisers.
  • PubMatic Landing page
    Landing page //
    2023-10-08
  • Appodeal Landing page
    Landing page //
    2023-06-23

PubMatic videos

+ Add

PubMatic IPO a Buy? (PubMatic IPO 2020) | RSI Ep. 244

More videos:

  • Review - Pubmatic IPO Stock PUBM Review
  • Review - PubMatic | Interview with its Co-Founder and CEO - Rajeev Goel

Appodeal videos

+ Add

Indie Game Revenue for the First Week. Data Analysis from Appodeal and Admob

More videos:

  • Review - Appodeal Dashboard Video Tour
  • Review - My Appodeal Earning And Appodeal Earning App

Category Popularity

0-100% (relative to PubMatic and Appodeal)

PubMatic

Appodeal

Ad Networks
46 46%
Ad Networks
54% 54
Advertising
59 59%
Advertising
41% 41
Mobile Ad Network
25 25%
Mobile Ad Network
75% 75
Ad Servers
100 100%
Ad Servers
0% 0

User comments

Share your experience with using PubMatic and Appodeal. For example, how are they different and which one is better?
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Social recommendations and mentions

Appodeal might be a bit more popular than PubMatic. We know about 1 link to it since March 2021 and only 1 link to PubMatic. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PubMatic mentions (1)

  • Found PubMatic CIDR range not in DNS
    This lead me to a CIDR owned by PubMatic Inc (pubmatic.com is blocked by the Adaway list):. Source: almost 2 years ago

Appodeal mentions (1)

  • Kin Foundation should get Appodeal to join them so tons of aps can get KRE rewards
    Here the are: https://appodeal.com/ They work with apps to help them monetize. Kin could partner with multiple firms like these, who are the ones who know lots of developers. Source: about 3 years ago

What are some alternatives?

When comparing PubMatic and Appodeal, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Unity Ads - Unity Ads allows to supplement the existing revenue strategy by allowing to monetize thr entire player base.

OpenX - Ad technology platform available as a hosted service or as an open source download.

AdMob - Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.

AerServ - AerServ offers monetization solution for mobile publishers.

Facebook Audience Network - Facebook Audience Network is designed to help monetize your apps and websites with ads from global Facebook advertisers.

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