ProdPad is a smart, dynamic toolkit that integrates with product development processes at every stage and supports collaboration from the entire business.
In continual development since 2012, this SaaS has been designed by a team of experts to make best-practice product management actionable for fellow PMs.
ProdPad empowers product managers to turn great ideas into great products that customers love.
We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Latana might be a bit more popular than ProdPad. We know about 1 link to it since March 2021 and only 1 link to ProdPad. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
From what I've seen of ProdPad it looks like an amazing piece of software, and one which I think would make my life as an aspiring product manager much easier - but it's very expensive. Source: over 2 years ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
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