Software Alternatives, Accelerators & Startups

PostHog VS Marketo

Compare PostHog VS Marketo and see what are their differences

PostHog logo PostHog

Open source product analytics on your infrastructure.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • PostHog Landing page
    Landing page //
    2023-08-26

For developers just starting out, PostHog is a free way to understand how your product is being used, without having to send any data to 3rd parties.

For enterprise customers, one data security becomes a key concern, or B2C businesses where using a SaaS solution is unaffordable, it's typical to see teams hosting an event capture platform, a data lake, and sophisticated analytics tools. The end result is that data scientists are needed and most developers don't have easy access to product intel. PostHog solves that gap - it lets everyone understand how your product is being used, without having to send data to 3rd parties, even once you have scaled to millions of visitors.

It has a JS snippet that can autocapture events, and pre-built libraries to push backend data to. Build up full user histories, visualize product trends, funnels, and run experiments with new features.

  • Marketo Landing page
    Landing page //
    2023-07-17

PostHog videos

PostHog Walk Through

More videos:

  • Review - Open Source Product Analytics With PostHog

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to PostHog and Marketo)
Analytics
100 100%
0% 0
Email Marketing
0 0%
100% 100
Web Analytics
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using PostHog and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare PostHog and Marketo

PostHog Reviews

The 8 best free and open-source feature flag services
BlogBackSign inBlogThe 8 best free and open-source feature flag servicesPosted byThe best open-source feature flag tools1. PostHogWhat is PostHog?Supported librariesHow much does it cost?2. UnleashWhat is Unleash?Supported SDKsHow much does it cost?3. GrowthBookWhat is GrowthBook?Supported SDKsHow much does it cost?4. FlagsmithWhat is Flagsmith?Supported SDKsHow much does it...
Source: posthog.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, PostHog seems to be more popular. It has been mentiond 46 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PostHog mentions (46)

  • How Telemetry Saved my Open-Source Platform
    It would be a shame not to mention PostHog as the telemetry provider we are using, since it turned out to be extremely useful. Because it is hard to find people who will talk with you about your product, gathering statistics gave us a much greater insight into our users. - Source: dev.to / 2 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    PostHog - Full Product Analytics suite free for up to 1m tracked events per month. - Source: dev.to / 4 months ago
  • Ask HN: Where to Store Logs?
    Don't insert the logs/events/analytics into your Application DB. Usually, you send those to specialist datastores (OLAP etc) that process such high volume of data. You can use something like clickhouse [0] for example or use 3rd party SAAS solutions like posthog [1] etc that are built on top of clickhouse [0] https://clickhouse.com [1] https://posthog.com. - Source: Hacker News / 8 months ago
  • Ask HN: What would you use to build a mostly CRUD back end today?
    I may use Flask-Admin initially to offload the "CRUD" operations to have an initial prototype fast but then drop it ASAP because I don't want to write a "flask-admin application" to fight against later on. If the application is mainly "CRUD", then Flask-Admin is suitable. Now... Would you do a breakdown/list of all the jobs you've done by sector/vertical and by function/role and by application... - Source: Hacker News / 9 months ago
  • Ask HN: Who is hiring? (July 2023)
    PostHog | Remote (US/Europe timezones) | Full stack engineer, technical ex-founder, tech lead | https://posthog.com or email us careers@posthog.com [0] https://posthog.com/handbook/. - Source: Hacker News / 12 months ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing PostHog and Marketo, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

June - Instant analytics reports, built on top of Segment

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Amplitude - Mobile analytics: come with questions, leave with answers

Pardot - Salesforce B2B marketing automation