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PathFactory VS Marketo

Compare PathFactory VS Marketo and see what are their differences

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PathFactory logo PathFactory

The always-on content engagement platform

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • PathFactory Landing page
    Landing page //
    2023-09-15
  • Marketo Landing page
    Landing page //
    2023-07-17

PathFactory videos

+ Add

PathFactory Content Insight and Activation

More videos:

  • Review - PathFactory Employee Reviews - Q3 2018
  • Review - How TIBCO Scored A 5X Lift In Opportunities Using PathFactory

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to PathFactory and Marketo)

PathFactory

Marketo

CRM
28 28%
CRM
72% 72
Email Marketing
0 0%
Email Marketing
100% 100
Business & Commerce
100 100%
Business & Commerce
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using PathFactory and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare PathFactory and Marketo

PathFactory Reviews

We have no reviews of PathFactory yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing PathFactory and Marketo, you can also consider the following products

Demandbase - Bizo

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Triblio - Triblio is an account-based marketing software that enables marketers to personalize multichannel campaigns to reach their target audience.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

6sense - 6sense is a B2B predictive intelligence engine for marketing and sales.

Pardot - Salesforce B2B marketing automation

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