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Optimove VS Marketo

Compare Optimove VS Marketo and see what are their differences

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Optimove logo Optimove

Optimove is a retention automation platform powered by predictive micro-segmentation technology. Optimove allows marketers to easily schedule, execute and analyze the performance of every customer marketing campaign.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Optimove Landing page
    Landing page //
    2023-07-16
  • Marketo Landing page
    Landing page //
    2023-07-17

Optimove videos

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OPTIMOVE Leverage Gym - Review Home Gym - Indonesia

More videos:

  • Review - OPTIMOVE M-100 Home Gym Entry Level Dengan Fungsi Lengkap - Indonesia
  • Review - Optimove recognized as a “Challenger” by Gartner for the 2nd year in a row

Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Optimove and Marketo)

Optimove

Marketo

Email Marketing
4 4%
Email Marketing
96% 96
Color Temperature Adjuster
100 100%
Color Temperature Adjuster
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100
Color Temperature
100 100%
Color Temperature
0% 0

User comments

Share your experience with using Optimove and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimove and Marketo

Optimove Reviews

15 Marketing Softwares That Can Boost Your Business
Optimove’s retention automation platform leverages proprietary customer modeling technology to help marketers at online companies maximize the value of every customer. The software helps Internet businesses convert more leads, increase customer spend and engagement, reduce churn and win back more lost customers. By affecting customer behavior through highly-relevant,...
Source: www.forbes.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing Optimove and Marketo, you can also consider the following products

Exponea - Exponea Packages. Our happiest customers are medium and large-sized B2C companies that generate a major part of their revenue online. Their average Net Promoter Score® is over 60.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Blueshift Color Temperature Adjuster - An extensible and highly configurable alternative to redshift.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.

Pardot - Salesforce B2B marketing automation

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