Software Alternatives, Accelerators & Startups

Optimizely VS Salesforce

Compare Optimizely VS Salesforce and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Salesforce logo Salesforce

CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Salesforce Landing page
    Landing page //
    2022-01-04

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Salesforce features and specs

  • Customizability
    Salesforce offers a high degree of customizability, allowing businesses to tailor the platform to meet their specific requirements through custom objects, workflows, and apps.
  • Comprehensive Suite
    The platform provides a wide range of integrated tools for CRM, marketing, sales, service, and more, making it a one-stop solution for various business needs.
  • Third-Party Integrations
    Salesforce supports a vast array of third-party integrations, enabling businesses to seamlessly connect other applications and services they use.
  • User Community and Support
    Salesforce has a large, active user community and extensive support resources, including documentation, webinars, and a customer success team.
  • Scalability
    The platform is highly scalable, making it suitable for businesses of all sizes, from small startups to large enterprises.

Possible disadvantages of Salesforce

  • Cost
    Salesforce can be expensive, particularly for small businesses, as the pricing model includes various modules and add-ons that can add up quickly.
  • Complexity
    The platform's extensive features can make it complex and challenging to navigate, requiring significant training and a learning curve for users.
  • Customization Requires Expertise
    While Salesforce is highly customizable, making full use of this capability often requires specialized knowledge or hiring certified Salesforce consultants.
  • Performance Issues
    Some users have reported performance issues, particularly during peak usage times, which can impact business operations.
  • Overwhelming Options
    The sheer number of features and options available can be overwhelming, which can make decision-making and implementation time-consuming.

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Salesforce videos

Frustrated Review of Salesforce.com 2019 for Small to Medium Business

More videos:

  • Review - HubSpot vs. Salesforce
  • Review - Salesforce CRM - Detailed Review of The CRM Giant (2019)
  • Review - Independent Review of Salesforce CRM Software
  • Review - Salesforce CRM Review 2021 Small Business
  • Review - What is Salesforce (and why is it so good)?
  • Review - Salesforce Review 2023 | CRM Software Analyst's Pros/Cons [1/3]
  • Review - What is Salesforce? | Salesforce in 7 Minutes | Introduction to Salesforce | Simplilearn

Category Popularity

0-100% (relative to Optimizely and Salesforce)
A/B Testing
100 100%
0% 0
CRM
0 0%
100% 100
Analytics
100 100%
0% 0
Sales
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Salesforce

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Salesforce Reviews

  1. andreewikk
    super

    Salesforce is a powerful customer relationship management (CRM) platform, and I have been using it for business for several months now. Overall, I am pleased with the functionality and capabilities it provides.

    Pros: 1. Full customization - Salesforce allows you to adapt the system to any business needs. There are a huge number of customization tools, which makes it universal for different industries. 2. Powerful analytical tools - The platform provides excellent analytics and reporting capabilities. You can easily track the effectiveness of marketing campaigns, analyze customer behavior and build forecasts. 3. Interface - Despite the huge number of functions, the interface is quite intuitive and does not cause difficulties in mastering. Configuration and data management are easy to organize. 4. Integrations - Salesforce supports many integrations with other services and platforms, which simplifies work and allows you to use it in conjunction with other business solutions.

    Cons: 1. High cost - Salesforce can be expensive for small companies. The subscription price, plus additional costs for customization and support, can quickly become significant. 2. Steep learning curve — The sheer amount of functionality can make it difficult for newcomers to get their head around the platform. It takes time to master all of the features. 3. Sometimes feature-heavy — For smaller businesses, some of the features in Salesforce can be redundant and not always necessary. This can cause confusion as you work.

    Overall, Salesforce is a great platform for larger organizations and businesses that need to effectively manage customer data and automate processes. However, for smaller businesses, the cost and complexity can be a barrier. However, if your business is growing, Salesforce is a powerful tool for growth and scaling.


Top 11 Best SIEM Tools in 2022 For Real-Time Incident Response and Security
Salesforce offers fantastic security information software for service operators and agents alike. They get complete visibility into all incidents, customer data, and cases in a single workspace. This provides them with greater context to better deal with a problem. The platform proactively identifies security issues before the customer even notices them.
Top 9 Best Copper CRM Alternatives for Businesses in 2023
Zoho CRM is one of several programs available in Zoho’s app ecosystem, which is similar to Salesforce’s app exchange. Zoho CRM’s reporting is solid, allowing users to report across products, locations, and applications. The CRM provides basic contact management as well as automation, such as transforming website visitors into leads.
Source: magenest.com
Top 21 Salesforce’s Competitors and Alternatives
The main competitive advantage for Dynamics 365 over Salesforce is its integrated platform. Microsoft made several strategic changes in 2020 to challenge Salesforce in the cloud software market. Most companies use Microsoft’s productivity solutions, increasing Dynamics 365’s advantage over Salesforce. Dynamics 365 makes Microsoft the top Salesforce competitor. [4]
14 Best Copper CRM Alternatives to Use in 2022
Salesforce is a leading provider of CRM solutions occupying over 19.6% share of the global CRM market. It provides a powerful and integrated platform for sales, marketing, support, IT, and eCommerce. This unified access to all business data can be leveraged to deliver exceptional customer experiences. Salesforce can help make better business decisions and automate key...
Best ERP Software 2022: Top Rated ERP Systems Comparison
Price: Salesforce CRM can be tried for free. Sales Cloud has four pricing editions, Essentials (Euro 25 per user per month), Professional (Euro 75 per user per month), Enterprise (Euro 150 per user per month), and Unlimited (Euro 300 per user per month).

Social recommendations and mentions

Based on our record, Salesforce seems to be more popular. It has been mentiond 62 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Salesforce mentions (62)

  • Salesforce Development Company
    Pletra Technology is a prominent Salesforce Implementation and Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using the Salesforce.com platform effectively, our consultants can help clients provide innovation and value from customer operations. Source: almost 2 years ago
  • MyDMV Portal has a really suspicious address.
    Maybe I'm just paranoid, but this thing screams "phishing link" to me. Why is this not a subdomain of flhmsv.gov ? Why is it a dot com?? I'd heard things about there being malicious links inserted into legit websites through either a hack or browser malware. Just going to force.com also redirects to salesforce.com , which... doesn't answer any questions at all. Is it just... Like this, or is there something... Source: almost 2 years ago
  • Etrade hangs on login and other pages
    I noticed when I click on manage cookies there is salesforce.com and a few others that I am not sure what they are trying to do but I am sure they have nothing to do with trading. Source: almost 2 years ago
  • Creating a Salesforce Email Report
    Hello! I'm aware that Tableau can capture email activity with EAC. However, I'm looking to add a report within a Salesforce Dashboard. I've attempted to create a report on email messages following the resource on Salesforce.com. But, the results were minimal (657 all-time emails? Since 2017.) For clarity, not for List Emails, just 1-1 sent through Salesforce. Source: about 2 years ago
  • Freelance design contract offer - Regarding the "ownership of work product" - what is really owned? (What are your thoughts on this contract section?)
    It is a fintech company so I do not expect them to, for example, profit much from selling clothes, or posters with my work on it. However, they are interested in the style of branding, illustration and general design of this website https://salesforce.com/ which uses a lot of colourful and playful imagery / illustrations. Source: about 2 years ago
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What are some alternatives?

When comparing Optimizely and Salesforce, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Zoho CRM - Omnichannel CRM for Businesses of all sizes

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.